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GU vs Patou: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Patou

France Founded 1914

Luxury & heritage · Sporty & sportswear · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Luxury & heritage

    Patou shows a stronger emphasis

  • Avant-garde & designer

    Patou shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Patou (dashed line, squares)
Traits of GU and Patou, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Patou
Minimal & basics
GU：Relative prominence within the brand
Patou：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Patou：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Patou：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Patou：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Patou：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Patou：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Patou：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Patou：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Patou：Relative prominence within the brand

Basic information

Field
GU
Patou
Country Japan France
Founded 2006 1914
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Patou

  • Le Patou

    Le Patou is the official name of a signature handbag series listed under the “Signatures” category o...

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  • Le Petit Patou

    Le Petit Patou is the name of a mini bag series that miniaturizes Le Patou and is developed as part ...

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  • La Patou Blouse

    La Patou Blouse is the name of a signature blouse line belonging to Patou’s “Signature Silhouettes” ...

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  • La Patou Dress

    La Patou Dress is the name of a line representing Patou’s classic dresses and is officially presente...

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Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Patou

  • 2024-11-20

    Onitsuka Tiger

    A collaboration marking Onitsuka Tiger’s 75th anniversary and Patou’s 110th anniversary. The capsule collection combines items such as MEXICO 66 with ribbons and charms, and also includes apparel.

  • 2024-11-20

    ASICS

    The Onitsuka Tiger x PATOU collaboration was announced on November 12, 2024. The collaborative shoes will be available from November 20, 2024, at selected stores in 15 countries worldwide and online.

  • 2023-07-26

    Bollé

    An eyewear capsule by Patou × Bollé. Officially presented as launching on July 26, 2023, it features three styles of sunglasses based on the Bollé Micro Edge, first unveiled at the AW23 show.

  • 2023-01-27

    Maison Ernest

    At Patou’s Fall/Winter 2023 “Shopping Chronicles” show, lace-up thigh-high (cuissard) boots co-created with Maison Ernest were presented on the runway. They were also offered in numerous color variations.

  • 2022-08-05

    Le Chameau

    A capsule collection by Patou × Le Chameau. It introduced natural rubber boots featuring the Patou logo, available in high and mid heights in color variations including black and lavender.

  • Paraboot

    Patou × Paraboot’s SS23 exclusive edition. The collaboration reinterprets Paraboot’s iconic “Beaubourg” derby in Patou’s style, incorporating elements such as a medallion logo into shoes made using Norwegian welt construction.

Patou collaborations

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