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GU vs Patta: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Patta

Netherlands Founded 2004

Streetwear · Trends & youth culture · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    Patta shows a stronger emphasis

  • Sporty & sportswear

    Patta shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Patta (dashed line, squares)
Traits of GU and Patta, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Patta
Minimal & basics
GU：Relative prominence within the brand
Patta：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Patta：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Patta：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Patta：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Patta：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Patta：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Patta：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Patta：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Patta：Relative prominence within the brand

Basic information

Field
GU
Patta
Country Japan Netherlands
Founded 2006 2004
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Eyewear Art projects

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Patta

  • Patta Soundsystem

    Patta Soundsystem is Patta’s official sub-label for organizing its music-related activities and musi...

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  • Patta Running Team

    Patta Running Team is a running-focused community and project launched in 2010 by co-founder Edson S...

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  • Patta Foundation

    Patta Foundation is a nonprofit organization established by Patta that supports and implements proje...

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  • Patta Magazine

    Patta Magazine is a limited-run brand magazine published by Patta, and a media project that conveys ...

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  • Patta Kids

    Patta Kids is Patta’s official children’s apparel line that adapts the brand’s core silhouettes and ...

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  • Patta Femme

    Patta Femme is Patta’s women-focused collection introduced in 2022. The capsule offers garments size...

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Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Patta

  • 2024-12-20

    Alpha Industries

    A 2024 collaboration commemorating Patta’s 20th anniversary. It translated the hip-hop and urban community backgrounds shared by both brands into a co-branded MA-1 bomber jacket with Patta’s characteristic streetwear feel.

  • 2024-09-13

    Nike

    A 20th-anniversary reissue of the Air Max 1 “Chlorophyll” created by Patta. It follows the materials and color scheme of the 2009 OG, while adding anniversary packaging and other details, and was reissued in 2024.

  • 2023-06-23

    JUNYA WATANABE MAN

    The collaboration brand was mentioned at the 2024 SS collection runway. No items or release date are specified.

  • 2023-03-10

    Converse

    A collaboration with Patta (2023, Four-Leaf Clover Capsule). Announced on 3/6 and released on 3/10, it features the One Star Pro with four-leaf clover embroidery and hairy suede, alongside four apparel pieces.

  • 2021-07-23

    BEAMS

    A collaboration T-shirt by Patta and BEAMS, exclusive to the Harajuku store and featuring “HARAJUKU” lettering and an orange colorway. Released in 2021.

Patta collaborations

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