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GU vs Rick Owens: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Rick Owens

United States Founded 1994

Avant-garde & designer · Luxury & heritage · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    Rick Owens shows a stronger emphasis

  • Luxury & heritage

    Rick Owens shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • Rick Owens (dashed line, squares)
Traits of GU and Rick Owens, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • Rick Owens
Minimal & basics
GU：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
Rick Owens：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
Rick Owens：Relative prominence within the brand

Basic information

Field
GU
Rick Owens
Country Japan United States
Founded 2006 1994
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Eyewear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

Rick Owens

  • DRKSHDW by Rick Owens

    A denim-originated line derived from Rick Owens’ mainline, it is described in an official interview ...

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  • RICKOWENSLILIES

    As a women’s offshoot line of Rick Owens, it is described in an official interview as a women’s clot...

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  • HUNRICKOWENS

    HUNRICKOWENS is treated as Rick Owens’s fur line, and an official interview also describes it as a “...

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  • Rick Owens DRKSHDW

    Rick Owens DRKSHDW is a designation for the offshoot line presented as DRKSHDW on the official websi...

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Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

Rick Owens

  • 2025-11-18

    Converse

    On 2025-11-18, the pony-hair version of the One Star Pro (DRKSHDW × Converse) was released in two colors. It is characterized by its details and contrasting material textures.

  • 2025-10-16

    Dr. Martens

    On 2025-10-16, three new models, including Pentalace, Megalace, and Steel Toe, are scheduled for release for FW25. Voluminous designs characteristic of Rick.

  • 2024-10-31

    Moncler

    The Moncler + Rick Owens AW24 collection launches on 2024-10-31, featuring apparel, boots, and other items in a fashion-forward lineup.

  • 2024-05-09

    Champion

    Champion × Rick Owens (SS24). Presented as launching on 5/9, the collaboration reworks Rick Owens’s silhouettes through Champion’s interpretation of sportswear, while also using shared logos.

  • 2021-11-04

    VEJA

    Several releases took place in 2021 (a new color on April 14, and the final collaboration in November and December). The collaboration centered mainly on hiking and running models. It was described as the final collaboration.

  • 2019-02-08

    BIRKENSTOCK

    Presented as “Season 2” at the SS19 show in 2019. Models such as Arizona and Rotterdam were featured in new materials and details at a pop-up in January, with online sales beginning in February.

Rick Owens collaborations

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