KHOKI
KHOKI is a Japanese fashion brand launched in Tokyo in 2019. The team creates its collections with brand director Koki at the center, and its offerings are primarily focused on the menswear category. With keywords such as ethnicity, craftsm...
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KHOKI vs Label Under Construction: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: KHOKI
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Decoration & playfulness · Trends & youth culture · Avant-garde & designer
Avant-garde & designer · Minimal & basics · Polished & dressy
Similarities and differences
Shared traits
- Both brands show traits of Avant-garde & designer.
Different traits
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Decoration & playfulness
KHOKI shows a stronger emphasis
-
Minimal & basics
Label Under Construction shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- KHOKI (solid line, circles)
- Label Under Construction (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Italy |
| Founded | 2019 | 2003 |
| Category | Clothing | Clothing |
| Other categories | Bags Wallets | — |
— indicates information that is not available.
Brand profiles
Label Under Construction
LABEL UNDER CONSTRUCTION is a fashion brand founded by Luca Laurini in Perugia, Italy, in 2003. Centered on experimentation and research in knitwear, it explores the possibilities of textiles for clothing by deconstructing yarn, fabric, and...
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JUNYA WATANABE
The brands share designer-led expression and attention to materials and craftsmanship.
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