KHOKI
KHOKI is a Japanese fashion brand launched in Tokyo in 2019. The team creates its collections with brand director Koki at the center, and its offerings are primarily focused on the menswear category. With keywords such as ethnicity, craftsm...
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KHOKI vs LUEDER: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: KHOKI
Swap brands
Decoration & playfulness · Trends & youth culture · Avant-garde & designer
Trends & youth culture · Avant-garde & designer · Sporty & sportswear
Similarities and differences
Shared traits
- Both brands show traits of Avant-garde & designer.
Different traits
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Sporty & sportswear
LUEDER shows a stronger emphasis
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Decoration & playfulness
KHOKI shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- KHOKI (solid line, circles)
- LUEDER (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United Kingdom |
| Founded | 2019 | 2019 |
| Category | Clothing | Clothing |
| Other categories | Bags Wallets | Accessories |
— indicates information that is not available.
Brand profiles
LUEDER
LUEDER is a fashion label launched in London in 2019 by Marie Lueder. With sportswear and tailoring at its core, it combines medieval silhouettes and centers its work on reinterpreting clothing as “modern armour.” It espouses the idea of “s...
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EGONLAB
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KAPITAL
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MASU
The brands share concept-driven design and playful expression.
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Edward Cuming
The brands share concept-driven design and playful expression.
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NAOKI TAKIZAWA
The brands share concept-driven design and autumn and winter styles.
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Jean Paul Gaultier
The brands share concept-driven design and playful expression.
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BEDFORD
The brands share concept-driven design and original design.
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Charlie Constantinou
The brands share concept-driven design and menswear.
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Facetasm
The brands share concept-driven design and playful expression.
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OUR LEGACY
The brands share concept-driven design and autumn and winter styles.
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LGN LOUIS GABRIEL NOUCHI
The brands share concept-driven design and designer-led expression.
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JUNTAE KIM
The brands share concept-driven design and an emphasis on tailoring.
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Dion Lee
The brands share designer-led expression and an emphasis on tailoring.
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Ma+
The brands share concept-driven design and designer-led expression.
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Natasha Zinko
The brands share designer-led expression and original design.
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BEDFORD
The brands share concept-driven design and designer-led expression.
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Feng Chen Wang
The brands share concept-driven design and an emphasis on tailoring.
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Individual Sentiments
The brands share concept-driven design and designer-led expression.
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John Lawrence Sullivan
The brands share concept-driven design and designer-led expression.
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Y’s
The brands share concept-driven design and designer-led expression.
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Coperni
The brands share concept-driven design and an emphasis on tailoring.
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Bernhard Willhelm
The brands share concept-driven design and an emphasis on tailoring.