KHOKI
KHOKI is a Japanese fashion brand launched in Tokyo in 2019. The team creates its collections with brand director Koki at the center, and its offerings are primarily focused on the menswear category. With keywords such as ethnicity, craftsm...
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KHOKI vs Macgraw: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: KHOKI
Swap brands
Decoration & playfulness · Trends & youth culture · Avant-garde & designer
Decoration & playfulness · Luxury & heritage · Avant-garde & designer
Similarities and differences
Shared traits
- Both brands show traits of Decoration & playfulness.
Different traits
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Trends & youth culture
KHOKI shows a stronger emphasis
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Avant-garde & designer
KHOKI shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- KHOKI (solid line, circles)
- Macgraw (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | Australia |
| Founded | 2019 | 2012 |
| Category | Clothing | Clothing |
| Other categories | Bags Wallets | Accessories Footwear |
— indicates information that is not available.
Brand profiles
Macgraw
macgraw is a luxury womenswear brand based in Sydney, Australia, launched in 2012 by sister designers Beth and Tessa MacGraw. The brand debuted at Mercedes-Benz Fashion Week Australia in April 2014 and presented at New York Fashion Week in...
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Individual Sentiments
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Hed Mayner
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EGONLAB
The brands share concept-driven design and playful expression.
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KAPITAL
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MASU
The brands share concept-driven design and playful expression.
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Edward Cuming
The brands share concept-driven design and playful expression.
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NAOKI TAKIZAWA
The brands share concept-driven design and autumn and winter styles.
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Jean Paul Gaultier
The brands share concept-driven design and playful expression.
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BEDFORD
The brands share concept-driven design and original design.
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Charlie Constantinou
The brands share concept-driven design and menswear.
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Facetasm
The brands share concept-driven design and playful expression.
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OUR LEGACY
The brands share concept-driven design and autumn and winter styles.
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Giada Benincasa
The brands share playful expression and designer-led expression.
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colville
The brands share playful expression and designer-led expression.
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Natasha Zinko
The brands share playful expression and distinctive designs.
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Collini Milano
The brands share designer-led expression and distinctive designs.
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MARANT
The brands share designer-led expression and womenswear.
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Fleur Du Mal
The brands share playful expression and designer-led expression.
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Patou
The brands share playful expression and designer-led expression.
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MISCI
The brands share designer-led expression and distinctive designs.
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Carlo Pignatelli
The brands share original design.
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Isolda
The brands share playful expression and designer-led expression.
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Nanushka
The brands share designer-led expression and distinctive designs.
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DUNDAS
The brands share womenswear and perceived quality.