Fashion brand directory szu
Page language: English

Makumo vs On: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Makumo Swap brands

Makumo

Japan Founded 2010

Decoration & playfulness · Avant-garde & designer · Sporty & sportswear

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Outdoor & functional

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Makumo (solid line, circles)
  • On (dashed line, squares)
Traits of Makumo and On, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Makumo
  • On
Minimal & basics
Makumo：Relative prominence within the brand
On：Relative prominence within the brand
Polished & dressy
Makumo：Relative prominence within the brand
On：Relative prominence within the brand
Luxury & heritage
Makumo：Relative prominence within the brand
On：Relative prominence within the brand
Avant-garde & designer
Makumo：Relative prominence within the brand
On：Relative prominence within the brand
Decoration & playfulness
Makumo：Relative prominence within the brand
On：Relative prominence within the brand
Streetwear
Makumo：Relative prominence within the brand
On：Relative prominence within the brand
Trends & youth culture
Makumo：Relative prominence within the brand
On：Relative prominence within the brand
Sporty & sportswear
Makumo：Relative prominence within the brand
On：Relative prominence within the brand
Outdoor & functional
Makumo：Relative prominence within the brand
On：Relative prominence within the brand

Basic information

Field
Makumo
On
Country Japan Switzerland
Founded 2010 2010
Category Textiles and material technology Footwear
Other categories Clothing Bags Lifestyle products Clothing Accessories

— indicates information that is not available.

Brand profiles

Collaborations

Makumo

  • 2015-06-13

    Onitsuka Tiger

    A collaboration with Japanese textile brand Makumo, featuring capsule shoes such as the Mexico 66 adorned with the brand’s patterns.

Makumo collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Brands similar to On

View all