ASICS is a Japanese sports brand founded in Kobe, Hyogo Prefecture, in 1949 by Kihachiro Onitsuka as its predecessor, Onitsuka Co., Ltd. With a focus on running...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from On
On shows a stronger emphasis on Outdoor & functional.
NIKE was founded in Oregon, United States, in 1964 by Phil Knight and Bill Bowerman, initially as Blue Ribbon Sports, and began operating officially as NIKE in...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from On
Nike shows a stronger emphasis on Streetwear.
Nike shows a stronger emphasis on Decoration & playfulness.
Salomon is an outdoor sports brand founded in 1947 in Annecy in the French Alps by François Salomon and his family. It began by developing ski edges and binding...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from On
On shows a stronger emphasis on Minimal & basics.
Salomon shows a stronger emphasis on Outdoor & functional.
New Balance is a sports footwear and apparel brand founded by William J. Riley in Boston, Massachusetts, USA, in 1906. It began operations by manufacturing corr...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and refined everyday staples.
Differences from On
New Balance shows a stronger emphasis on Streetwear.
On shows a stronger emphasis on Outdoor & functional.
adidas is a sports brand founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany. It operates globally, focusing on footwear, apparel, and sporting go...
Sporty & sportswear
Streetwear
Trends & youth culture
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from On
adidas shows a stronger emphasis on Streetwear.
On shows a stronger emphasis on Outdoor & functional.
DYNAFIT is a mountain sports brand whose roots date back to 1950, when Austria’s Humanic began manufacturing ski boots under the DYNAFIT name. It became an inde...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share concept-driven design and minimal design.
Differences from On
On shows a stronger emphasis on Trends & youth culture.
DYNAFIT shows a stronger emphasis on Outdoor & functional.
Onitsuka Tiger is a Japanese sports-fashion brand whose roots lie in Onitsuka Co., Ltd., founded by Kihachiro Onitsuka in 1949. Centered on sneakers based on it...
Sporty & sportswear
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from On
Onitsuka Tiger shows a stronger emphasis on Streetwear.
Onitsuka Tiger shows a stronger emphasis on Decoration & playfulness.
Hender Scheme is a Japanese leather brand founded in Tokyo in 2010 by Ryo Kashiwazaki. Centered on shoes, bags, and small leather goods, it develops its collect...
Avant-garde & designer
Minimal & basics
Trends & youth culture
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from On
On shows a stronger emphasis on Sporty & sportswear.
On shows a stronger emphasis on Outdoor & functional.
BROOKS is a running-focused brand founded in Philadelphia, USA, in 1914. Now based in Seattle, it offers running shoes, apparel, sports bras, and accessories wo...
Sporty & sportswear
Outdoor & functional
Polished & dressy
Shared traits
The brands share refined everyday staples and sports influences.
Differences from On
On shows a stronger emphasis on Trends & youth culture.
Tretorn is a brand founded by Henry Dunker in Helsingborg, Sweden, in 1891. It began by manufacturing galoshes (waterproof overshoes) and has focused primarily...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share concept-driven design and minimal design.
Differences from On
On shows a stronger emphasis on Trends & youth culture.
On shows a stronger emphasis on Sporty & sportswear.
PPACO is a Japanese footwear brand created by shoe designer Toshinosuke Takegahara. It debuted on February 1, 2024, and focuses on sandals such as LUX-1 and LUX...
Minimal & basics
Polished & dressy
Outdoor & functional
Shared traits
The brands share refined everyday staples and original design.
Differences from On
On shows a stronger emphasis on Sporty & sportswear.
On shows a stronger emphasis on Trends & youth culture.
AIGLE is a French outdoor and lifestyle brand founded in France in 1853 by American entrepreneur Hiram Hutchinson, with its origins in rubber boots made from na...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share distinctive designs and refined everyday staples.
Differences from On
On shows a stronger emphasis on Sporty & sportswear.
On shows a stronger emphasis on Trends & youth culture.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.