MASU
MASU is a Japanese menswear ready-to-wear brand launched in 2016. Its name derives from “masu,” a polite Japanese verb ending, and it is guided by the concept “masu / product”: redefining elements shaped by fixed notions to create new mass...
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MASU vs Boardies: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: MASU
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Trends & youth culture · Decoration & playfulness · Streetwear
Decoration & playfulness · Sporty & sportswear · Streetwear
Similarities and differences
Shared traits
- Both brands show traits of Decoration & playfulness.
Different traits
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Avant-garde & designer
MASU shows a stronger emphasis
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Sporty & sportswear
Boardies shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- MASU (solid line, circles)
- Boardies (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United Kingdom |
| Founded | 2016 | 2015 |
| Category | Clothing | Clothing |
| Other categories | Accessories | Lifestyle products |
— indicates information that is not available.
Brand profiles
Boardies
Boardies is a lifestyle and swimwear brand founded in London, UK, in 2015 by Nicholas Crook. Its range focuses primarily on menswear and also includes products for children and women, as well as matching family sets. The brand’s products ar...
Brand lines
Collaborations
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