On vs DYNAFIT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

DYNAFIT

Austria Founded 1950

Outdoor & functional · Sporty & sportswear · Minimal & basics

Similarities and differences

Shared traits

Both brands show traits of Sporty & sportswear.
Both brands show traits of Minimal & basics.

Different traits

Trends & youth culture
On shows a stronger emphasis
Outdoor & functional
DYNAFIT shows a stronger emphasis

Trait comparison

On (solid line, circles)
DYNAFIT (dashed line, squares)

How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

On
DYNAFIT

Minimal & basics: On：Relative prominence within the brand

DYNAFIT：Relative prominence within the brand
Polished & dressy: On：Relative prominence within the brand

DYNAFIT：Relative prominence within the brand
Luxury & heritage: On：Relative prominence within the brand

DYNAFIT：Relative prominence within the brand
Avant-garde & designer: On：Relative prominence within the brand

DYNAFIT：Relative prominence within the brand
Decoration & playfulness: On：Relative prominence within the brand

DYNAFIT：Relative prominence within the brand
Streetwear: On：Relative prominence within the brand

DYNAFIT：Relative prominence within the brand
Trends & youth culture: On：Relative prominence within the brand

DYNAFIT：Relative prominence within the brand
Sporty & sportswear: On：Relative prominence within the brand

DYNAFIT：Relative prominence within the brand
Outdoor & functional: On：Relative prominence within the brand

DYNAFIT：Relative prominence within the brand

Basic information

Field	On	DYNAFIT
Country	Switzerland	Austria
Founded	2010	1950
Category	Footwear	Footwear
Other categories	Clothing Accessories	Clothing

— indicates information that is not available.

Brand profiles

On

Switzerland Founded 2010

On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...

Compare On with other brands View brand profile View similar brands

DYNAFIT

Austria Founded 1950

DYNAFIT is a mountain sports brand whose roots date back to 1950, when Austria’s Humanic began manufacturing ski boots under the DYNAFIT name. It became an independent brand in 1969 and joined Oberalp Group in 2003. Centered on ski touring,...

Compare DYNAFIT with other brands View brand profile View similar brands

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