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PHI vs Onitsuka Tiger: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PHI Swap brands

PHI

Sweden Founded 2018

Polished & dressy · Minimal & basics

Onitsuka Tiger

Japan Founded 1949

Sporty & sportswear · Trends & youth culture · Streetwear

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    Onitsuka Tiger shows a stronger emphasis

  • Streetwear

    Onitsuka Tiger shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PHI (solid line, circles)
  • Onitsuka Tiger (dashed line, squares)
Traits of PHI and Onitsuka Tiger, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PHI
  • Onitsuka Tiger
Minimal & basics
PHI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Polished & dressy
PHI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Luxury & heritage
PHI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Avant-garde & designer
PHI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Decoration & playfulness
PHI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Streetwear
PHI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Trends & youth culture
PHI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Sporty & sportswear
PHI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand
Outdoor & functional
PHI：Relative prominence within the brand
Onitsuka Tiger：Relative prominence within the brand

Basic information

Field
PHI
Onitsuka Tiger
Country Sweden Japan
Founded 2018 1949
Category Clothing Footwear
Other categories — Clothing Bags Accessories Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

PHI

No information is available.

Onitsuka Tiger

  • OTIGER

    OTIGER is a women’s sub-line of Onitsuka Tiger, officially presented under the “FEMININE STYLE” conc...

    View more
  • THE ONITSUKA

    THE ONITSUKA is the formal line within Onitsuka Tiger, launched in 2019 through a reinterpretation o...

    View more

Collaborations

PHI

No information is available.

Onitsuka Tiger

  • 2026-01-01

    emmi

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

  • 2025-12-01

    COMME des GARÇONS

    2025 holiday collaboration. A December-only release of four special styles based on the MEXICO 66 (including custom accessories, etc.) plus eight apparel styles.

  • 2024-11-20

    Patou

    A collaboration marking Onitsuka Tiger’s 75th anniversary and Patou’s 110th anniversary. The capsule collection combines items such as MEXICO 66 with ribbons and charms, and also includes apparel.

  • 2024-09-20

    Wolford

    For Onitsuka Tiger’s 75th anniversary, Onitsuka Tiger collaborated with Wolford on a capsule collection featuring skin-tone dresses and tops, nude stockings, and more.

  • 2020-07-17

    VALENTINO

    A collaboration between VALENTINO GARAVANI and MEXICO 66 SD. After its presentation in Paris, it was released in limited quantities with a side V logo.

  • 2019-11-18

    sulvam

    The sixth release commemorating the 70th anniversary. A capsule collection featuring reinterpretations of sulvam and TAI-CHI-REB models, as well as apparel such as tracksuits.

Onitsuka Tiger collaborations

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