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HTC vs Pendleton: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: HTC Swap brands

HTC

United States Founded 2000

Decoration & playfulness · Streetwear · Luxury & heritage

Pendleton

United States Founded 1863

Outdoor & functional · Polished & dressy · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    Pendleton shows a stronger emphasis

  • Polished & dressy

    Pendleton shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • HTC (solid line, circles)
  • Pendleton (dashed line, squares)
Traits of HTC and Pendleton, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • HTC
  • Pendleton
Minimal & basics
HTC：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Polished & dressy
HTC：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Luxury & heritage
HTC：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Avant-garde & designer
HTC：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Decoration & playfulness
HTC：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Streetwear
HTC：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Trends & youth culture
HTC：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Sporty & sportswear
HTC：Relative prominence within the brand
Pendleton：Relative prominence within the brand
Outdoor & functional
HTC：Relative prominence within the brand
Pendleton：Relative prominence within the brand

Basic information

Field
HTC
Pendleton
Country United States United States
Founded 2000 1863
Category Accessories Clothing
Other categories Clothing Accessories Lifestyle products Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

HTC

  • HTC EURO

    HTC EURO is a derivative line launched by HTC (Hollywood Trading Company) for the European market. I...

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  • HTC BLACK

    HTC BLACK is a separate label developed by HTC, centered on finishes based on black. Records indicat...

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  • HTC SUNSET GOODS

    HTC SUNSET GOODS is a brand launched in 2018 as HTC’s secondary line. Drawing on California resort l...

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Pendleton

Collaborations

HTC

  • 2025-11-26

    Yohji Yamamoto

    A triple collaboration between Yohji Yamamoto POUR HOMME, HTC, PENDLETON, and VANSON LEATHERS, featuring studded belts and bags.

HTC collaborations

Pendleton

  • 2025-11-26

    Yohji Yamamoto

    A triple collaboration between Yohji Yamamoto POUR HOMME and PENDLETON, featuring wool check materials and more.

  • 2023-06-20

    FREAK'S STORE

    A project featuring PENDLETON back-print T-shirts made exclusively for FREAK’S STORE. It appears in a record of a repost from an official account, but because the posting date cannot be distinguished from the release date, the posting date was treated as the representative date.

  • 2018-12-22

    sacai

    In December 2018, an SS2019 collaboration featuring Pendleton's Native patterns was presented, with a range of items including jackets and pullovers.

Pendleton collaborations

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