PHI
PHI is a knitwear-focused fashion brand founded in Sweden in 2018 by Camilla Modin Djanaieff. It mainly offers sweaters and accessories made from organic and recycled wool and cashmere, and is guided by a concept of harmony based on the gol...
Fashion brand directory szu
Page language: English
PHI vs Open YY: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: PHI
Swap brands
Polished & dressy · Minimal & basics
Trends & youth culture · Avant-garde & designer · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
-
Trends & youth culture
Open YY shows a stronger emphasis
-
Avant-garde & designer
Open YY shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- PHI (solid line, circles)
- Open YY (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | South Korea |
| Founded | 2018 | 2020 |
| Category | Clothing | Clothing |
| Other categories | — | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
Open YY
OPEN YY is a Korean fashion brand based in Seoul. It was founded in 2020 by the Kim sisters, Ji-Young and Bo-Young. Centered on YY, which comes from the two sisters’ names, the brand name reflects the idea that they share similarities while...
Brands similar to PHI
View all-
MACKINTOSH
The brands share refined everyday staples and concept-driven design.
-
JOHN PARTRIDGE
The brands share refined everyday staples and concept-driven design.
-
Laneus
The brands share refined everyday staples and autumn and winter styles.
-
Allude
The brands share refined everyday staples and concept-driven design.
-
Forme D'expression
The brands share refined everyday staples and concept-driven design.
-
Hevo
The brands share refined everyday staples and concept-driven design.
-
OUR LEGACY
The brands share womenswear and perceived quality.
-
The Elder Statesman
The brands share autumn and winter styles and womenswear.
-
MELBOSTAD
The brands share refined everyday staples and womenswear.
-
BOMPARD
The brands share refined everyday staples and concept-driven design.
-
Barbour
The brands share refined everyday staples and concept-driven design.
-
Duno
The brands share refined everyday staples and autumn and winter styles.
Brands similar to Open YY
View all-
MISBHV
The brands share designer-led expression and distinctive designs.
-
Nanushka
The brands share designer-led expression and distinctive designs.
-
Opening Ceremony
The brands share designer-led expression and connections to youth culture.
-
Neil Barrett
The brands share distinctive designs and autumn and winter styles.
-
KOCHÉ
The brands share distinctive designs and connections to youth culture.
-
KENZO
The brands share designer-led expression and connections to youth culture.
-
KUSIKOHC
The brands share distinctive designs and connections to youth culture.
-
Alexander Wang
The brands share distinctive designs and connections to youth culture.
-
John Richmond
The brands share connections to youth culture and womenswear.
-
DSQUARED2
The brands share connections to youth culture and womenswear.
-
Omar Afridi
The brands share designer-led expression and distinctive designs.
-
MARANT
The brands share designer-led expression and distinctive designs.