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sacai vs GU: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: sacai Swap brands

sacai

Japan Founded 1999

Avant-garde & designer · Trends & youth culture · Luxury & heritage

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    sacai shows a stronger emphasis

  • Luxury & heritage

    sacai shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • sacai (solid line, circles)
  • GU (dashed line, squares)
Traits of sacai and GU, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • sacai
  • GU
Minimal & basics
sacai：Relative prominence within the brand
GU：Relative prominence within the brand
Polished & dressy
sacai：Relative prominence within the brand
GU：Relative prominence within the brand
Luxury & heritage
sacai：Relative prominence within the brand
GU：Relative prominence within the brand
Avant-garde & designer
sacai：Relative prominence within the brand
GU：Relative prominence within the brand
Decoration & playfulness
sacai：Relative prominence within the brand
GU：Relative prominence within the brand
Streetwear
sacai：Relative prominence within the brand
GU：Relative prominence within the brand
Trends & youth culture
sacai：Relative prominence within the brand
GU：Relative prominence within the brand
Sporty & sportswear
sacai：Relative prominence within the brand
GU：Relative prominence within the brand
Outdoor & functional
sacai：Relative prominence within the brand
GU：Relative prominence within the brand

Basic information

Field
sacai
GU
Country Japan Japan
Founded 1999 2006
Category Clothing Clothing
Other categories Bags Accessories Footwear Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

sacai

  • sacai luck

    A diffusion line of sacai launched in 2006, centered on lingerie and homewear. It carried forward th...

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  • sacai gem

    A sacai sub-line first introduced as a limited capsule in 2006. At launch, it was offered in limited...

    View more

GU

No information is available.

Collaborations

sacai

  • 2025-11-07

    J.M. Weston

    In November 2025, the third J.M. WESTON collaboration reinterpreted styles such as the 180 Loafer and 641 Golf Derby with printed cowhide and oversized soles.

  • 2025-10-24

    UGG

    In October 2025, the second collaboration in six years features three styles: loafers, hikers, and thigh-high boots.

  • 2025-10-03

    Carhartt WIP

    In October 2025, the third installment featured 19 pieces, including the Detroit Jacket and Arctic Jacket, in hybrid designs.

  • 2025-05-28

    Levi's

    In May 2025, Levi’s® × sacai launched their first collaboration, featuring a range of pieces including jackets combining Type I, II, and III designs, ultra-wide denim, and reversible blousons.

  • 2025-02-07

    WTAPS

    The second collaboration with WTAPS took place in February 2025. In addition to five styles each for men and women, the lineup also included unisex items.

  • 2024-09-25

    New Era

    sacai × NEW ERA “Gonz” (September 25, 2024). The lineup consists of four items centered on the 9FORTY and Bucket-01 Sailor Brim, released exclusively online by sacai.

sacai collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

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