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SKIMS vs AURALEE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SKIMS Swap brands

SKIMS

United States Founded 2019

Trends & youth culture · Minimal & basics · Sporty & sportswear

AURALEE

Japan Founded 2015

Minimal & basics · Polished & dressy · Avant-garde & designer

Similarities and differences

Shared traits

  • Both brands show traits of Minimal & basics.
  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    SKIMS shows a stronger emphasis

  • Trends & youth culture

    SKIMS shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SKIMS (solid line, circles)
  • AURALEE (dashed line, squares)
Traits of SKIMS and AURALEE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SKIMS
  • AURALEE
Minimal & basics
SKIMS：Relative prominence within the brand
AURALEE：Relative prominence within the brand
Polished & dressy
SKIMS：Relative prominence within the brand
AURALEE：Relative prominence within the brand
Luxury & heritage
SKIMS：Relative prominence within the brand
AURALEE：Relative prominence within the brand
Avant-garde & designer
SKIMS：Relative prominence within the brand
AURALEE：Relative prominence within the brand
Decoration & playfulness
SKIMS：Relative prominence within the brand
AURALEE：Relative prominence within the brand
Streetwear
SKIMS：Relative prominence within the brand
AURALEE：Relative prominence within the brand
Trends & youth culture
SKIMS：Relative prominence within the brand
AURALEE：Relative prominence within the brand
Sporty & sportswear
SKIMS：Relative prominence within the brand
AURALEE：Relative prominence within the brand
Outdoor & functional
SKIMS：Relative prominence within the brand
AURALEE：Relative prominence within the brand

Basic information

Field
SKIMS
AURALEE
Country United States Japan
Founded 2019 2015
Category Clothing Clothing
Other categories Accessories Footwear Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

SKIMS

  • SKIMS Mens

    Launched in October 2023 as SKIMS’s official men’s line, SKIMS Mens extends the brand’s solutions‑or...

    View more
  • NikeSKIMS

    Announced February 18, 2025, NikeSKIMS is a new co‑created brand from NIKE, Inc. and SKIMS that offe...

    View more
  • SKIMS Beauty

    SKIMS Beauty is SKIMS’ beauty and fragrance business arm established under the SKIMS name. SKIMS con...

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AURALEE

No information is available.

Collaborations

SKIMS

  • 2021-11-09

    Fendi

    “FENDI × SKIMS.” Co-designed by Kim Jones (Fendi) and Kim Kardashian (SKIMS), the collection brings together shapewear, lingerie, RTW, and more in a single large-scale capsule.

SKIMS collaborations

AURALEE

No information is available.

Brands similar to SKIMS

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