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SOPH. vs 9090: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SOPH. Swap brands

SOPH.

Japan Founded 1998

Sporty & sportswear · Minimal & basics · Outdoor & functional

9090

Japan Founded 2018

Trends & youth culture · Streetwear · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Minimal & basics

    SOPH. shows a stronger emphasis

  • Polished & dressy

    SOPH. shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SOPH. (solid line, circles)
  • 9090 (dashed line, squares)
Traits of SOPH. and 9090, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SOPH.
  • 9090
Minimal & basics
SOPH.：Relative prominence within the brand
9090：Relative prominence within the brand
Polished & dressy
SOPH.：Relative prominence within the brand
9090：Relative prominence within the brand
Luxury & heritage
SOPH.：Relative prominence within the brand
9090：Relative prominence within the brand
Avant-garde & designer
SOPH.：Relative prominence within the brand
9090：Relative prominence within the brand
Decoration & playfulness
SOPH.：Relative prominence within the brand
9090：Relative prominence within the brand
Streetwear
SOPH.：Relative prominence within the brand
9090：Relative prominence within the brand
Trends & youth culture
SOPH.：Relative prominence within the brand
9090：Relative prominence within the brand
Sporty & sportswear
SOPH.：Relative prominence within the brand
9090：Relative prominence within the brand
Outdoor & functional
SOPH.：Relative prominence within the brand
9090：Relative prominence within the brand

Basic information

Field
SOPH.
9090
Country Japan Japan
Founded 1998 2018
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear Lifestyle products Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

SOPH.

  • SOPH.20

    A limited-time online brand launched to commemorate SOPH.’s 20th anniversary. In line with the anniv...

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  • SOPH.N

    A limited collaboration line launched as part of the 2019 SOPH.TOKYO 20th anniversary project. Begin...

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  • F.C.Real Bristol

    Launched in 1999 as a football brand developed by SOPH., it is a core line centered on a fictional f...

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  • F.C.Real Bristol for Kids

    As a kids’ offshoot line of F.C.Real Bristol, it launched its S/S collection in 2019 and continues t...

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9090

  • 9090 girl

    9090 girl is a women's line derived from the streetwear brand 9090. yutori (operated by group subsid...

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Collaborations

SOPH.

  • 2009-10-01

    Tiffany & Co.

    In 2009, to commemorate SOPH.'s 10th anniversary, a metal keychain (key ring) was created in collaboration with Tiffany. The release date is unknown.

SOPH. collaborations

9090

  • 2021-05-29

    #FR2

    In May 2021, the second installment was released, featuring seven styles of apparel, including T-shirts, and accessories that incorporated design elements from both #FR2 and 9090.

9090 collaborations

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