Fashion brand directory szu
Page language: English

SUBU vs Awake NY: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

Awake NY

United States Founded 2012

Streetwear · Trends & youth culture · Sporty & sportswear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    SUBU shows a stronger emphasis

  • Streetwear

    Awake NY shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • Awake NY (dashed line, squares)
Traits of SUBU and Awake NY, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • Awake NY
Minimal & basics
SUBU：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
Awake NY：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
Awake NY：Relative prominence within the brand

Basic information

Field
SUBU
Awake NY
Country Japan United States
Founded 2016 2012
Category Footwear Clothing
Other categories — Accessories Footwear Art projects

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

    View more
  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

    View more
  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

    View more
  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

    View more

Awake NY

No information is available.

Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

Awake NY

  • 2023

    ASICS

    GEL-NYC was reported as Awake NY’s final ASICS collaboration in late 2022 to early 2023, a sneaker release marking the close of an ongoing collaboration.

  • 2019-02-27

    Moncler

    Released on February 27, 2019, the capsule by Awake NY and Moncler features designs combining their logos on items such as vests, hoodies, and T-shirts.

  • Alpha Industries

    The collaboration with AWAKE NY is listed in Alpha Industries’ official European menu. The project combines New York streetwear with Alpha outerwear, but no specific product names or release dates can be confirmed in the RAW data.

Awake NY collaborations

Brands similar to SUBU

View all

Brands similar to Awake NY

View all