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SUBU vs New Era: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

New Era

United States Founded 1920

Sporty & sportswear · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    New Era shows a stronger emphasis

  • Streetwear

    New Era shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • New Era (dashed line, squares)
Traits of SUBU and New Era, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • New Era
Minimal & basics
SUBU：Relative prominence within the brand
New Era：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
New Era：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
New Era：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
New Era：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
New Era：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
New Era：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
New Era：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
New Era：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
New Era：Relative prominence within the brand

Basic information

Field
SUBU
New Era
Country Japan United States
Founded 2016 1920
Category Footwear Accessories
Other categories — Clothing Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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New Era

  • NEW ERA® BLACK LABEL

    NEW ERA® BLACK LABEL is a derivative collection offering authentic casual wear designed to pair with...

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  • NEW ERA® GOLF

    NEW ERA® GOLF is a competition-focused line derived from New Era, built on its classic headwear and ...

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  • NEW ERA® OUTDOOR

    NEW ERA® OUTDOOR is a functional collection that brings NEW ERA’s manufacturing expertise, developed...

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  • EK BY NEW ERA

    EK BY NEW ERA is a headwear collection bearing the initials of New Era founder Ehrhardt Koch and pre...

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  • PERFORMANCE APPAREL

    PERFORMANCE APPAREL is an official collection developed by New Era to expand from headwear into spor...

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  • NEW ERA KIDS

    NEW ERA KIDS is an age-based line that offers New Era headwear tailored to children's body sizes and...

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Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

New Era

  • 2026-06

    TWOJEYS

    As of June 2026, TwoJeys × New Era offers seven headwear SKUs, including the Realtree 9TWENTY, All Over Chrome Pillbox, Embellished 59FIFTY, and 59FIFTY Downflap.

  • 2026-06

    Hermanos Koumori

    As of June 2026, Hermanos Koumori × New Era offers three styles of camper caps in the Post Running High style, designed around the physical sensations of running.

  • 2026-06

    Billionaire Boys Club

    As of June 2026, Billionaire Boys Club × New Era continues to be listed. One 59FIFTY style is confirmed as part of the current collection.

  • 2026-02-28

    NEEDLES

    NEEDLES × New Era (February 28, 2026). Released three 59FIFTY models embroidered with the NEEDLES logo on the front and back, highlighting details characteristic of the brand.

  • 2026-02-28

    SOUTH2 WEST8

    SOUTH2 WEST8 × New Era (February 28, 2026). Under the guidance of NEPENTHES, the collaboration offered the 59FIFTY3 model, embroidered with the South2 West8 logo on the front and back.

  • 2026-02-06

    BAPE

    BAPE × New Era “Light Up SS26” (February 6, 2026). A capsule featuring a glow-in-the-dark 59FIFTY silhouette and design elements inspired by BABY MILO.

New Era collaborations

Brands similar to SUBU

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