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SUBU vs Timex: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SUBU Swap brands

SUBU

Japan Founded 2016

Outdoor & functional · Minimal & basics · Polished & dressy

Timex

United States Founded 1854

Sporty & sportswear · Outdoor & functional · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Outdoor & functional.
  • Both brands show traits of Polished & dressy.

Different traits

  • Sporty & sportswear

    Timex shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SUBU (solid line, circles)
  • Timex (dashed line, squares)
Traits of SUBU and Timex, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SUBU
  • Timex
Minimal & basics
SUBU：Relative prominence within the brand
Timex：Relative prominence within the brand
Polished & dressy
SUBU：Relative prominence within the brand
Timex：Relative prominence within the brand
Luxury & heritage
SUBU：Relative prominence within the brand
Timex：Relative prominence within the brand
Avant-garde & designer
SUBU：Relative prominence within the brand
Timex：Relative prominence within the brand
Decoration & playfulness
SUBU：Relative prominence within the brand
Timex：Relative prominence within the brand
Streetwear
SUBU：Relative prominence within the brand
Timex：Relative prominence within the brand
Trends & youth culture
SUBU：Relative prominence within the brand
Timex：Relative prominence within the brand
Sporty & sportswear
SUBU：Relative prominence within the brand
Timex：Relative prominence within the brand
Outdoor & functional
SUBU：Relative prominence within the brand
Timex：Relative prominence within the brand

Basic information

Field
SUBU
Timex
Country Japan United States
Founded 2016 1854
Category Footwear Watches
Other categories — Accessories

— indicates information that is not available.

Brand profiles

Brand lines

SUBU

  • SUBU NANNEN

    Within SUBU’s lineup, this outdoor-oriented derivative line is designed for use near fires, such as ...

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  • SUBU VAMP

    A derivative line positioned as an “evolved” version of SUBU, building on its signature comfort with...

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  • SUBU amp

    A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elev...

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  • SUBU RE:COLLECTION

    Re: is a spin-off line developed by SUBU as a sustainable collection that “moves forward toward the ...

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Timex

  • Waterbury Collection

    Waterbury Collection (Waterbury) is a heritage collection that carries on the legacy of Waterbury Cl...

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  • Expedition

    Expedition is a collection specialized for outdoor use, comprising models with features such as robu...

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  • TIMEX IRONMAN

    TIMEX IRONMAN is a sports watch series focused primarily on digital models that emerged in the 1980s...

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  • Weekender

    Weekender is a casual line designed for everyday use, featuring practical elements such as easy-to-f...

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  • Marlin

    Marlin is a reissue-oriented heritage line revived from archives dating to the 1950s and 1960s. Its ...

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  • Q Timex Reissue

    Q Timex is a reissue series that revives designs from the quartz era of the 1970s, reproducing archi...

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  • Easy Reader

    Easy Reader is a classic collection focused on legibility, introduced in 1977. It is characterized b...

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  • Intelligent Quartz

    Intelligent Quartz is a series featuring Timex’s analog multifunction modules, comprising models tha...

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  • Giorgio Galli S Series

    Giorgio Galli S Series is a design-led line named after Giorgio Galli, Timex’s global creative direc...

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  • MK1

    MK1 is a military-inspired reissue collection developed as part of the Timex Archive Project, modern...

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  • Timex Standard

    Timex Standard is an official watch collection developed by Timex for everyday wear. Based on classi...

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  • Timex T80

    Timex T80 is a retro digital collection that brings the legacy of Timex digital watches dating back ...

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  • Timex Legacy

    Timex Legacy is an official collection that reinterprets the brand’s past designs through contempora...

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  • Navi

    Navi is an official diver-style watch collection offered by Timex. It combines designs inspired by e...

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  • Deepwater

    Deepwater is a watch collection geared toward serious underwater use, introduced by Timex in 2024. I...

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  • Transcend

    Transcend is a minimalist dress-casual collection for women offered by Timex. Centered on slim cases...

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  • Cavatina

    Cavatina is an official collection that reinterprets and develops Timex’s history of watches for wom...

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  • Hailey

    Hailey is a line of small dress watches for women offered by Timex. It is characterized by rectangul...

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  • Fairfield

    Fairfield is an official collection developed by Timex with a mid-century modern orientation. It fea...

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  • Harborside Coast

    Harborside Coast is a nautical and diver-style line developed from Timex’s Harborside collection. It...

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  • Timex Automatic 1983 E Line

    Timex Automatic 1983 E Line is an official archive-reinterpretation line based on Timex designs from...

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  • M79

    M79 is an automatic-winding watch line derived from Timex’s Q Timex 1979 Reissue. It inherits a desi...

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  • Navi XL

    Navi XL is a derivative line based on Timex’s Navi, with an expanded case size and greater everyday ...

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  • Expedition Capstone

    Expedition Capstone is a derivative line developed within Timex’s Expedition collection. It inherits...

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Collaborations

SUBU

  • 2025-11-28

    TOGA

    TOGA and SUBU’s first collaboration, featuring winter sandals that incorporate TOGA’s coin metal and Western motifs/graphics into SUBU slip-ons with brushed lining and a four-layer insole.

  • A.P.C.

    A.P.C. × SUBU (November 2024): two styles of winter sandals. Available in A.P.C.-like colors and materials, including black and khaki, they are also ideal as year-end gifts.

SUBU collaborations

Timex

  • 2025-11-17

    MM6 Maison Margiela

    The second installment with Timex reworks the T80 gift set and ring watch in a “gold” tone. The details also develop MM6’s characteristic sensibility.

  • 2025-11-17

    Maison Margiela

    In November 2025, the second installment, following the previous release, updated the T80 Gift Set/T80 Ring Watch with a gold-tone finish.

Timex collaborations

Brands similar to SUBU

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Brands similar to Timex

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