YOKE
YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on con...
Compare brand traits, similarities and differences.
Minimal & basics · Polished & dressy · Avant-garde & designer
Trends & youth culture · Minimal & basics · Polished & dressy
YOKE shows a stronger emphasis
YOKE shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 2018 | 2016 |
| Category | Clothing | Bags |
| Other categories | Accessories | Footwear |
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YOKE is a Japanese fashion brand launched in Tokyo by Norio Terada in 2018. The brand name means “to connect,” “bond,” and “yoke,” a fabric panel used to join sections of a garment. With “connecting” as its concept, the brand focuses on con...
NAGHEDI is a U.S.-based accessories brand founded by Sara Naghedi in 2016. It focuses on tote bags made from handwoven neoprene and launched a footwear collection in 2024. The brand aims to reduce fashion waste through designs made to last...
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and refined everyday staples.
The brands share designer-led expression and concept-driven design.
The brands share designer-led expression and refined everyday staples.
The brands share distinctive designs and perceived quality.
The brands share distinctive designs and womenswear.
The brands share distinctive designs and womenswear.
The brands share original design and perceived quality.
The brands share womenswear and perceived quality.
The brands share distinctive designs and minimal design.
The brands share distinctive designs and minimal design.
The brands share womenswear.
The brands share distinctive designs and original design.
The brands share minimal design and perceived quality.
The brands share distinctive designs and original design.
The brands share womenswear and original design.