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Y’s vs ALPHA STYLE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Y’s Swap brands

Y’s

Japan Founded 1972

Avant-garde & designer · Luxury & heritage · Minimal & basics

ALPHA STYLE

Hong Kong SAR China Founded 2017

Streetwear · Trends & youth culture · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    Y’s shows a stronger emphasis

  • Luxury & heritage

    Y’s shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Y’s (solid line, circles)
  • ALPHA STYLE (dashed line, squares)
Traits of Y’s and ALPHA STYLE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Y’s
  • ALPHA STYLE
Minimal & basics
Y’s：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Polished & dressy
Y’s：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Luxury & heritage
Y’s：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Avant-garde & designer
Y’s：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Decoration & playfulness
Y’s：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Streetwear
Y’s：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Trends & youth culture
Y’s：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Sporty & sportswear
Y’s：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Outdoor & functional
Y’s：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand

Basic information

Field
Y’s
ALPHA STYLE
Country Japan Hong Kong SAR China
Founded 1972 2017
Category Clothing Clothing
Other categories Bags Accessories Footwear Eyewear —

— indicates information that is not available.

Brand profiles

Brand lines

Y’s

  • Y's for men

    A spin-off line launched in 1979 as a men’s-only line of Y's. It applies the patternmaking and tailo...

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  • Y’s Red Label

    Launched as an experimental/derivative subline of Y's, the line was led by designer Michiko Suzuki a...

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  • Y's PINK (Y's PINK)

    A diffusion line by a design team carrying on Y's DNA, it regularly presents collections incorporati...

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  • RISMAT by Y's

    A cruise/daily-oriented diffusion line introduced in 2014, centered on knitwear and emphasizing mate...

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  • MICHIKO by Y's

    A dress line launched to systematize Y's dresswear category. Centered on combinations of different m...

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  • KAYO NAKAMURA by Y's

    A derivative line introduced in 2014 as an accessories line centered on shoes and bags. Its designs ...

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  • Y's BANG ON!

    A seasonless unisex collection produced in small quantities, featuring numbered models based on men’...

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  • Y's Exclusive

    A suit line for career women introduced in 2013. Centered on coordinated jacket, pants, and skirt se...

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  • Y's for living

    A licensed line of home products developed under the Y's name, encompassing product groups such as b...

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ALPHA STYLE

  • AlphaStyle / The KUDUs

    AlphaStyle / The KUDUs is a specialized collection centered on puffers (down jackets), categorized o...

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  • United Society

    United Society is a core/sub-line officially presented by AlphaStyle, focusing on versatile essentia...

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  • APEX

    APEX (APEX Puffer Collection) is a technically oriented outerwear line whose design emphasizes weath...

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Collaborations

Y’s

  • 2023-03-29

    Dr. Martens

    The collaboration features Y’s original 6-hole “Y’s 101.” Its brown-core vintage finish and back zipper are emblematic.

Y’s collaborations

ALPHA STYLE

No information is available.

Brands similar to Y’s

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