Han Kjøbenhavn is a Danish fashion house founded in Copenhagen in 2008 by Jannik Wikkelsø Davidsen and Tim Faith Hancock. Starting with eyewear, it is now an in...
Avant-garde & designer
Trends & youth culture
Decoration & playfulness
Shared traits
The brands share distinctive designs and decorative expression.
Differences from MCM
Han Kjøbenhavn shows a stronger emphasis on Avant-garde & designer.
Han Kjøbenhavn shows a stronger emphasis on Sporty & sportswear.
Marine Serre is a brand founded in 2017 by French designer Marine Serre. With “Regenerated”—creating new garments from used materials—at its core, it incorporat...
Avant-garde & designer
Trends & youth culture
Luxury & heritage
Shared traits
The brands share distinctive designs and decorative expression.
Differences from MCM
Marine Serre shows a stronger emphasis on Avant-garde & designer.
Marine Serre shows a stronger emphasis on Sporty & sportswear.
CHENPENG is a unisex fashion brand founded in London in 2015 by designer Peng Chen. Centered on seasonal outerwear, the brand is known for the oversized silhoue...
Decoration & playfulness
Avant-garde & designer
Outdoor & functional
Shared traits
The brands share distinctive designs and decorative expression.
Differences from MCM
CHENPENG shows a stronger emphasis on Avant-garde & designer.
MCM shows a stronger emphasis on Luxury & heritage.
DSQUARED2 is an Italian luxury brand founded in Milan in 1995 by twin designers Dean and Dan Caten, who are from Toronto, Canada. Starting with menswear, it has...
Decoration & playfulness
Streetwear
Luxury & heritage
Shared traits
The brands share distinctive designs and perceived quality.
Differences from MCM
DSQUARED2 shows a stronger emphasis on Avant-garde & designer.
DSQUARED2 shows a stronger emphasis on Sporty & sportswear.
G-Star RAW is a denim brand founded by Jos van Tilburg in Amsterdam, the Netherlands, in 1989. It popularized untreated raw denim in fashion and was among the f...
Streetwear
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from MCM
MCM shows a stronger emphasis on Decoration & playfulness.
MCM shows a stronger emphasis on Luxury & heritage.
Natasha Zinko is a fashion brand launched in London in 2011 by Ukrainian-born designer Natasha Zinko. Centered on womenswear and jewelry, it offers gender-fluid...
Decoration & playfulness
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share decorative expression and streetwear influences.
Differences from MCM
Natasha Zinko shows a stronger emphasis on Avant-garde & designer.
Natasha Zinko shows a stronger emphasis on Sporty & sportswear.
Juun.J is a fashion brand launched in 2007 by designer Jung Wook Jun, who is from Seoul, South Korea. The brand is built around an approach that reinterprets cl...
Avant-garde & designer
Streetwear
Trends & youth culture
Shared traits
The brands share womenswear and perceived quality.
Differences from MCM
Juun.J shows a stronger emphasis on Avant-garde & designer.
Juun.J shows a stronger emphasis on Minimal & basics.
Maharishi is a British fashion brand founded in London in 1994 by Hardy Blechman, with consideration for nature and practicality at its core. It uses hemp, orga...
Streetwear
Outdoor & functional
Avant-garde & designer
Shared traits
The brands share distinctive designs and perceived quality.
Differences from MCM
MCM shows a stronger emphasis on Luxury & heritage.
Maharishi shows a stronger emphasis on Avant-garde & designer.
Iceberg is a fashion brand founded in Italy in 1974 by Giuliana Marchini Gerani and Silvano Gerani. Centered on sportswear, it offers menswear and womenswear as...
Sporty & sportswear
Decoration & playfulness
Streetwear
Shared traits
The brands share distinctive designs and perceived quality.
Differences from MCM
Iceberg shows a stronger emphasis on Sporty & sportswear.
Iceberg shows a stronger emphasis on Avant-garde & designer.
John Richmond is a fashion brand launched in London in 1987 by British designer John Richmond. With music culture rooted in rock and punk as its backdrop, it fo...
Decoration & playfulness
Streetwear
Avant-garde & designer
Shared traits
The brands share distinctive designs and perceived quality.
Differences from MCM
John Richmond shows a stronger emphasis on Avant-garde & designer.
MCM shows a stronger emphasis on Outdoor & functional.
doublet is a fashion brand launched in Japan in 2012 by designer Masayuki Ino together with patternmaker Takashi Murakami. Based on basic, standard items, it in...
Decoration & playfulness
Avant-garde & designer
Streetwear
Shared traits
The brands share distinctive designs and decorative expression.
Differences from MCM
doublet shows a stronger emphasis on Avant-garde & designer.
MCM shows a stronger emphasis on Luxury & heritage.
KHRISJOY is a luxury outerwear brand founded in Milan, Italy, in 2017. It was established by Marzia Bellutti and Maurizio Purificato, and focuses on puffer jack...
Decoration & playfulness
Trends & youth culture
Streetwear
Shared traits
The brands share distinctive designs and streetwear influences.
Differences from MCM
Khrisjoy shows a stronger emphasis on Avant-garde & designer.
Khrisjoy shows a stronger emphasis on Decoration & playfulness.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.