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MCM vs doublet: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: MCM Swap brands

MCM

Germany Founded 1976

Streetwear · Luxury & heritage · Decoration & playfulness

doublet

Japan Founded 2012

Decoration & playfulness · Avant-garde & designer · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    doublet shows a stronger emphasis

  • Luxury & heritage

    MCM shows a stronger emphasis

Trait comparison

  • MCM (solid line, circles)
  • doublet (dashed line, squares)
Traits of MCM and doublet, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • MCM
  • doublet
Minimal & basics
MCM：Relative prominence within the brand
doublet：Relative prominence within the brand
Polished & dressy
MCM：Relative prominence within the brand
doublet：Relative prominence within the brand
Luxury & heritage
MCM：Relative prominence within the brand
doublet：Relative prominence within the brand
Avant-garde & designer
MCM：Relative prominence within the brand
doublet：Relative prominence within the brand
Decoration & playfulness
MCM：Relative prominence within the brand
doublet：Relative prominence within the brand
Streetwear
MCM：Relative prominence within the brand
doublet：Relative prominence within the brand
Trends & youth culture
MCM：Relative prominence within the brand
doublet：Relative prominence within the brand
Sporty & sportswear
MCM：Relative prominence within the brand
doublet：Relative prominence within the brand
Outdoor & functional
MCM：Relative prominence within the brand
doublet：Relative prominence within the brand

Basic information

Field
MCM
doublet
Country Germany Japan
Founded 1976 2012
Category Clothing Clothing
Other categories Bags Wallets Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

MCM

No information is available.

doublet

  • doublet KID'S

    doublet KID'S is a capsule line derived for children that doublet announced in 2022. It launched a t...

    View more

Collaborations

MCM

No information is available.

doublet

  • 2026-01-10

    ASICS SportStyle

    The second collaboration, in January 2026. The GEL-QUANTUM 360 I AMP features an all-over “dinosaur head” print and 3D detailing.

  • 2025-04-26

    Converse

    The second collaboration, released in April 2025, features mismatched JACK PURCELL and ALL STAR HI styles. Apparel (hoodies/T-shirts) also appears for the first time.

  • 2025-01-11

    KIDS LOVE GAITE

    A collaboration on BIG FOOT DERBY SHOES. Inspired by “children wearing their parents’ shoes,” the oversized derby shoes were released in January 2025.

  • 2024

    ASICS

    As part of the 2024 ASICS × Doublet collaboration, collaborative sneakers appeared at Paris Fashion Week Men's. The collaboration incorporated an edge characteristic of Doublet.

  • 2023-11-25

    KIJIMA TAKAYUKI

    A felt hat collaboration in November 2023, featuring a beanie silhouette and a wide range of color options.

  • 2023-08-11

    SUICOKE

    A three-way collaboration between SUICOKE, Vibram, and doublet. The FUTON-LO fur sandals, featuring a bat motif known as “The Bat,” are introduced.

doublet collaborations

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Brands similar to doublet

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