Fashion brands — founded: 2018 · related keyword: Wardrobe basics

Clothing for oneself, not for anyone else

5 AWARENESS is one of the three original lines of Curensology, launched by Element Rule in 2018. The line mainly offers basic items for “by the water and in summer,” including swimwear, loungewear, and T-shirts, with a focus on feel against the skin and coverage of the body. Curensology describes travel as “between the extraordinary and the everyday, and between the city and nature,” and proposes a wardrobe that connects travel destinations with everyday life. Items from 5 AWARENESS are also featured in the collection on the official website.

THAT WHICH IS BASIC IS THAT WHICH IS UNIVERSAL.

Simple & Relax Essence Mode

Eco-conscious habits should start young

INDUSTRIAL STREET BRAND

Quality＆Relax

Dignity of material and texture

You asked for better, sustainable activewear. It's finally here.

Feeling happiness through COEL

Valuing the distinctive character that emerges from adding a subtle touch to basics, and linking the past (Past), present (Current), and future (Future).

We convey our temperature.

Our Basic

The concept aims for “the ultimate ordinary”: basics that seem as though they should exist, but do not.

A competitively priced sister label offering elevated wardrobe essentials at accessible price points.

Funk Or Funk is a casual line derived from InstantFunk, which originated in Seoul, South Korea. Introduced for the Spring/Summer 2018 season, it offered unisex clothing with a more wearable street mood. InstantFunk, the parent brand, was launched in 2015 by stylist Kim Ji-hye. Funk Or Funk offered witty pieces based on basic styles, including T-shirts and sweatshirts. In Spring/Summer 2019, it also presented a collection themed around a tennis court. The current official online store does not show continued offerings under the Funk Or Funk line name.

NO CONCEPT BUT GOOD SENSE

CRAFTMAN’S HANDMADE for EXCLUSIVE DAILY WEAR

KANGOL KIDS is a brand that stays true to what is uncomplicated, essential, and basic. It exists between trendiness and ordinariness, where street and classic sensibilities coexist.

A brand guided by the philosophy of minimalism, pursuing simplicity and conciseness.

Timeless Fashion. Sustainable Essentials. Inspired by Nature.

Basic wear

PAPAVER is a Japanese women’s apparel brand developed by PAPAVER Co., Ltd. The operating company was established in July 2018 and is engaged in the planning, production, and wholesale of clothing. Based on casual styles that change with the times, it proposes products that combine the latest trends and basics with distinctive brand elements. Its offerings focus on women’s clothing and include tops, bottoms, dresses, and outerwear.

THE TOKYO CASUAL

A limited-time, online-only collection featuring a symbolic logo applied to basic products

amp = amplification and excitement

Intentionally designed for everyBODY, every mood, and every occasion.

We can become anything, and go whenever we want to go.

easy, daily, basic, everyday wear.