DESCENTE is a Japanese sports apparel brand operated by Descente Co., Ltd., originating from Tsuraya, founded in Osaka in 1935 by Takeo Ishimoto. Starting with...
Sporty & sportswear
Outdoor & functional
Minimal & basics
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from BOGNER
BOGNER shows a stronger emphasis on Luxury & heritage.
DESCENTE shows a stronger emphasis on Minimal & basics.
THE NORTH FACE is an outdoor brand founded in San Francisco, USA, in 1966. Centered on high-performance outdoor apparel, it offers a wide range of products, inc...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from BOGNER
The North Face shows a stronger emphasis on Streetwear.
BOGNER shows a stronger emphasis on Luxury & heritage.
Moncler is a luxury brand founded in 1952 in Monestier-de-Clermont, France, by René Ramillon and André Vincent. Centered on down, it offers RTW focused on outer...
Outdoor & functional
Sporty & sportswear
Luxury & heritage
Shared traits
The brands share concept-driven design and autumn and winter styles.
Differences from BOGNER
Moncler shows a stronger emphasis on Decoration & playfulness.
Moncler shows a stronger emphasis on Avant-garde & designer.
Arc'teryx is an outdoor brand founded in 1989 in North Vancouver, British Columbia, Canada. It offers technical apparel and equipment for mountain sports such a...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from BOGNER
BOGNER shows a stronger emphasis on Luxury & heritage.
Arc'teryx shows a stronger emphasis on Streetwear.
Burberry is a luxury brand founded by Thomas Burberry in Basingstoke, England, in 1856. Centered on outerwear such as trench coats and scarves, it offers RTW, l...
Outdoor & functional
Luxury & heritage
Polished & dressy
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from BOGNER
BOGNER shows a stronger emphasis on Sporty & sportswear.
Burberry shows a stronger emphasis on Avant-garde & designer.
HERNO is a luxury outerwear brand founded in 1948 by Giuseppe Marenzi and Alessandra Diana in Lesa, Piedmont, Italy. Starting with raincoats, it has developed a...
Polished & dressy
Luxury & heritage
Outdoor & functional
Shared traits
The brands share refined everyday staples and autumn and winter styles.
Differences from BOGNER
BOGNER shows a stronger emphasis on Sporty & sportswear.
BOGNER shows a stronger emphasis on Outdoor & functional.
Goldwin is a Japanese sports and outdoor apparel brand rooted in Tsuzawa Meriyasu Seizosho, which began in Oyabe, Toyama Prefecture. It began production as an o...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share distinctive designs and autumn and winter styles.
Differences from BOGNER
Goldwin shows a stronger emphasis on Minimal & basics.
BOGNER shows a stronger emphasis on Luxury & heritage.
Blauer was founded by Lewis Blauer in Boston, United States, in 1936. Originating in high-performance uniforms for police and military personnel, the brand now...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share autumn and winter styles and functional design.
Differences from BOGNER
BOGNER shows a stronger emphasis on Sporty & sportswear.
BOGNER shows a stronger emphasis on Outdoor & functional.
HELLY HANSEN is an outdoor- and marine-inspired apparel brand founded in 1877 by Norwegian captain Helly Juell Hansen in the port town of Moss. It began by manu...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share concept-driven design and autumn and winter styles.
Differences from BOGNER
BOGNER shows a stronger emphasis on Luxury & heritage.
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such...
Outdoor & functional
Minimal & basics
Polished & dressy
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from BOGNER
BOGNER shows a stronger emphasis on Sporty & sportswear.
BOGNER shows a stronger emphasis on Luxury & heritage.
icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Sw...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from BOGNER
BOGNER shows a stronger emphasis on Luxury & heritage.
BOGNER shows a stronger emphasis on Sporty & sportswear.
Drumohr is a knitwear brand founded in Dumfries, Scotland, in 1770. It has a lineage associated with James Patterson and is currently part of Italy’s Gruppo Cio...
Polished & dressy
Minimal & basics
Luxury & heritage
Shared traits
The brands share distinctive designs and concept-driven design.
Differences from BOGNER
BOGNER shows a stronger emphasis on Sporty & sportswear.
BOGNER shows a stronger emphasis on Outdoor & functional.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.