PHI
PHI is a knitwear-focused fashion brand founded in Sweden in 2018 by Camilla Modin Djanaieff. It mainly offers sweaters and accessories made from organic and recycled wool and cashmere, and is guided by a concept of harmony based on the gol...
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PHI vs 9090: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: PHI
Swap brands
Polished & dressy · Minimal & basics
Trends & youth culture · Streetwear · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Trends & youth culture
9090 shows a stronger emphasis
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Streetwear
9090 shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- PHI (solid line, circles)
- 9090 (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Japan |
| Founded | 2018 | 2018 |
| Category | Clothing | Clothing |
| Other categories | — | Lifestyle products |
— indicates information that is not available.
Brand profiles
9090
9090 is a Japan-born streetwear brand founded in 2018 by yutori Inc. (currently operated by YZ, a group subsidiary). Its concept is “Revival of Culture.” The brand offers vintage-mix apparel and goods inspired by youth culture of the 1990s...
Brand lines
Collaborations
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