CHÉ
CHÉ is a London-based menswear brand. Founded in 2018 by models Oliver Cheshire and Toby Watkins, it focuses on contemporary sustainable leisurewear and swimwear. Its range extends from bodywear, knitwear, shirts, and jackets to accessories...
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CHÉ vs Label Under Construction: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: CHÉ
Swap brands
Polished & dressy · Minimal & basics · Outdoor & functional
Avant-garde & designer · Minimal & basics · Polished & dressy
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Avant-garde & designer
Label Under Construction shows a stronger emphasis
-
Luxury & heritage
Label Under Construction shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- CHÉ (solid line, circles)
- Label Under Construction (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | United Kingdom | Italy |
| Founded | 2018 | 2003 |
| Category | Clothing | Clothing |
| Other categories | Bags | — |
— indicates information that is not available.
Brand profiles
Label Under Construction
LABEL UNDER CONSTRUCTION is a fashion brand founded by Luca Laurini in Perugia, Italy, in 2003. Centered on experimentation and research in knitwear, it explores the possibilities of textiles for clothing by deconstructing yarn, fabric, and...
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