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CASIO vs COOHEM: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: CASIO Swap brands

CASIO

Japan Founded 1957

Outdoor & functional · Sporty & sportswear · Streetwear

COOHEM

Japan Founded 2010

Polished & dressy · Minimal & basics · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    CASIO shows a stronger emphasis

  • Outdoor & functional

    CASIO shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • CASIO (solid line, circles)
  • COOHEM (dashed line, squares)
Traits of CASIO and COOHEM, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • CASIO
  • COOHEM
Minimal & basics
CASIO：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Polished & dressy
CASIO：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Luxury & heritage
CASIO：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Avant-garde & designer
CASIO：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Decoration & playfulness
CASIO：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Streetwear
CASIO：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Trends & youth culture
CASIO：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Sporty & sportswear
CASIO：Relative prominence within the brand
COOHEM：Relative prominence within the brand
Outdoor & functional
CASIO：Relative prominence within the brand
COOHEM：Relative prominence within the brand

Basic information

Field
CASIO
COOHEM
Country Japan Japan
Founded 1957 2010
Category Watches Clothing
Other categories Lifestyle products Textiles and material technology

— indicates information that is not available.

Brand profiles

Brand lines

CASIO

  • G-SHOCK

    G-SHOCK is a shock-resistant watch brand launched by Casio in 1983. Development was led by Kikuo Ibe...

    View more

COOHEM

  • STANDARD OF COOHEM

    STANDARD OF COOHEM is a concept line launched by COOHEM in early spring 2015, positioned as the bran...

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  • COOHEM MENS

    COOHEM MENS is COOHEM’s menswear-only line, which began full-scale development around 2016. While ca...

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Collaborations

CASIO

No information is available.

COOHEM

  • 2018-04-20

    Onitsuka Tiger

    A collaboration between COOHEM and NIPPON MADE, featuring items such as FABRE NIPPON with knit tweed uppers.

COOHEM collaborations

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