Compare brand traits, similarities and differences.
Sporty & sportswear · Outdoor & functional · Minimal & basics
CRAFT shows a stronger emphasis
Peter Millar shows a stronger emphasis
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Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
| Field | ||
|---|---|---|
| Country | United States | Sweden |
| Founded | 2001 | 1977 |
| Category | Clothing | Clothing |
| Other categories | Accessories Footwear | Footwear |
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Peter Millar is an American apparel brand founded in 2001 in Raleigh, North Carolina. It was established by Chris Knott, Greg Oakley, and Chet Sikorsky. With cashmere as its foundation, the brand focuses on exceptional craftsmanship and the...
CRAFT is a sports brand founded in 1977 in Borås, Sweden, starting with Anders Bengtsson’s development of base layers. The brand offers functional clothing and footwear primarily for endurance sports such as running, cycling, and cross-coun...
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and sports influences.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and functional design.
The brands share refined everyday staples and functional design.
The brands share concept-driven design and refined everyday staples.
The brands share concept-driven design and functional design.
The brands share concept-driven design and functional design.
The brands share refined everyday staples and functional design.
The brands share concept-driven design and refined everyday staples.