Blauer was founded by Lewis Blauer in Boston, United States, in 1936. Originating in high-performance uniforms for police and military personnel, the brand now...
Outdoor & functional
Polished & dressy
Minimal & basics
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from CRAFT
CRAFT shows a stronger emphasis on Sporty & sportswear.
CRAFT shows a stronger emphasis on Outdoor & functional.
Under Armour was founded by Kevin Plank in Washington, D.C., USA, in 1996 and is currently headquartered in Baltimore, Maryland. It is a sports performance bran...
Sporty & sportswear
Outdoor & functional
Polished & dressy
Shared traits
The brands share concept-driven design and sports influences.
Differences from CRAFT
Under Armour shows a stronger emphasis on Streetwear.
Under Armour shows a stronger emphasis on Trends & youth culture.
Klättermusen is a mountaineering equipment brand founded in 1975 in Åre, Sweden, by a local climber who started from a small DIY workshop. It uses environmental...
Outdoor & functional
Sporty & sportswear
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from CRAFT
CRAFT shows a stronger emphasis on Sporty & sportswear.
Klättermusen shows a stronger emphasis on Outdoor & functional.
J.Lindeberg is a fashion brand founded in Stockholm, Sweden, in 1996 by Johan Lindeberg. Starting with golfwear, it develops men’s and women’s apparel, golfwear...
Sporty & sportswear
Outdoor & functional
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from CRAFT
J.Lindeberg shows a stronger emphasis on Decoration & playfulness.
J.Lindeberg shows a stronger emphasis on Avant-garde & designer.
Berghaus is a British outdoor brand founded in 1966 in Newcastle, England, by climbers Peter Lockey and Gordon Davison. Its range focuses on functional products...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from CRAFT
CRAFT shows a stronger emphasis on Sporty & sportswear.
berghaus shows a stronger emphasis on Outdoor & functional.
Haglöfs is an outdoor performance brand founded in 1914 in Torsång, Dalarna, Sweden, by carpenter Wiktor Haglöf. Starting with backpack-making, it now offers ou...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share concept-driven design and functional design.
Differences from CRAFT
Haglöfs shows a stronger emphasis on Outdoor & functional.
CRAFT shows a stronger emphasis on Sporty & sportswear.
THE NORTH FACE is an outdoor brand founded in San Francisco, USA, in 1966. Centered on high-performance outdoor apparel, it offers a wide range of products, inc...
Outdoor & functional
Sporty & sportswear
Trends & youth culture
Shared traits
The brands share refined everyday staples and functional design.
Differences from CRAFT
The North Face shows a stronger emphasis on Streetwear.
The North Face shows a stronger emphasis on Trends & youth culture.
icebreaker, founded by Jeremy Moon in New Zealand in 1995, is an outdoor/performance wear brand centered on merino wool. Its products are designed in Stabio, Sw...
Outdoor & functional
Sporty & sportswear
Minimal & basics
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from CRAFT
CRAFT shows a stronger emphasis on Sporty & sportswear.
icebreaker shows a stronger emphasis on Outdoor & functional.
GOOPiMADE is a Taiwan-based fashion brand founded in 2016 by Chen Chang (Smirk) and Yeo Lee (Leo). Centered on an “urban outdoor” approach that bridges city lif...
Outdoor & functional
Minimal & basics
Streetwear
Shared traits
The brands share concept-driven design and functional design.
Differences from CRAFT
CRAFT shows a stronger emphasis on Sporty & sportswear.
GOOPiMADE shows a stronger emphasis on Streetwear.
HELLY HANSEN is an outdoor- and marine-inspired apparel brand founded in 1877 by Norwegian captain Helly Juell Hansen in the port town of Moss. It began by manu...
Outdoor & functional
Sporty & sportswear
Polished & dressy
Shared traits
The brands share concept-driven design and functional design.
Differences from CRAFT
HELLY HANSEN shows a stronger emphasis on Outdoor & functional.
CRAFT shows a stronger emphasis on Minimal & basics.
White Mountaineering is a Japanese fashion brand launched in Tokyo in 2006 by designer Yosuke Aizawa. Its guiding principle is that “every field where clothes a...
Outdoor & functional
Avant-garde & designer
Trends & youth culture
Shared traits
The brands share refined everyday staples and functional design.
Differences from CRAFT
CRAFT shows a stronger emphasis on Sporty & sportswear.
White Mountaineering shows a stronger emphasis on Avant-garde & designer.
Fjällräven was founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden. An outdoor brand that began with backpacks, it offers outdoor clothing and equipment such...
Outdoor & functional
Minimal & basics
Polished & dressy
Shared traits
The brands share concept-driven design and refined everyday staples.
Differences from CRAFT
CRAFT shows a stronger emphasis on Sporty & sportswear.
Fjällräven shows a stronger emphasis on Outdoor & functional.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.