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emmi vs Hand Picked: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: emmi Swap brands

emmi

Japan Founded 2015

Sporty & sportswear · Minimal & basics · Polished & dressy

Hand Picked

Italy Founded 2018

Minimal & basics · Polished & dressy · Luxury & heritage

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Sporty & sportswear

    emmi shows a stronger emphasis

  • Luxury & heritage

    Hand Picked shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • emmi (solid line, circles)
  • Hand Picked (dashed line, squares)
Traits of emmi and Hand Picked, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • emmi
  • Hand Picked
Minimal & basics
emmi：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Polished & dressy
emmi：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Luxury & heritage
emmi：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Avant-garde & designer
emmi：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Decoration & playfulness
emmi：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Streetwear
emmi：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Trends & youth culture
emmi：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Sporty & sportswear
emmi：Relative prominence within the brand
Hand Picked：Relative prominence within the brand
Outdoor & functional
emmi：Relative prominence within the brand
Hand Picked：Relative prominence within the brand

Basic information

Field
emmi
Hand Picked
Country Japan Italy
Founded 2015 2018
Category Clothing Clothing
Other categories Footwear Lifestyle products —

— indicates information that is not available.

Brand profiles

Brand lines

emmi

  • emmi atelier

    emmi atelier is one of the original lines of emmi, developed by Mash Sports Lab, and is responsible ...

    View more
  • emmi studio

    emmi studio was launched as emmi’s original line for studio sports, centered on functional wear suit...

    View more

Hand Picked

No information is available.

Collaborations

emmi

  • 2026-01-01

    Onitsuka Tiger

    The emmi-exclusive MEXICO 66 CHUNK will be available for a limited time starting New Year's Day 2026. A platform-soled model in ivory with gold stripes.

emmi collaborations

Hand Picked

No information is available.

Brands similar to emmi

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Brands similar to Hand Picked

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