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Floyd vs Firsthand: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Floyd Swap brands

Floyd

Germany Founded 2019

Streetwear · Decoration & playfulness · Minimal & basics

Firsthand

Japan Founded 2019

Minimal & basics · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    Floyd shows a stronger emphasis

  • Streetwear

    Floyd shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Floyd (solid line, circles)
  • Firsthand (dashed line, squares)
Traits of Floyd and Firsthand, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Floyd
  • Firsthand
Minimal & basics
Floyd：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Polished & dressy
Floyd：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Luxury & heritage
Floyd：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Avant-garde & designer
Floyd：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Decoration & playfulness
Floyd：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Streetwear
Floyd：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Trends & youth culture
Floyd：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Sporty & sportswear
Floyd：Relative prominence within the brand
Firsthand：Relative prominence within the brand
Outdoor & functional
Floyd：Relative prominence within the brand
Firsthand：Relative prominence within the brand

Basic information

Field
Floyd
Firsthand
Country Germany Japan
Founded 2019 2019
Category Bags Clothing
Other categories — Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Collaborations

Floyd

No information is available.

Firsthand

  • 2025-08-25

    Barbour

    In fall 2025, Firsthand released a special-order Barbour model. It was part of a joint rollout involving three brands, alongside FREAK'S STORE and Freada during the same period.

Firsthand collaborations

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