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PACE vs Gentle Monster: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PACE Swap brands

PACE

Brazil Founded 2017

Trends & youth culture · Streetwear · Sporty & sportswear

Gentle Monster

South Korea Founded 2011

Trends & youth culture · Decoration & playfulness · Avant-garde & designer

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    PACE shows a stronger emphasis

  • Decoration & playfulness

    Gentle Monster shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PACE (solid line, circles)
  • Gentle Monster (dashed line, squares)
Traits of PACE and Gentle Monster, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PACE
  • Gentle Monster
Minimal & basics
PACE：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Polished & dressy
PACE：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Luxury & heritage
PACE：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Avant-garde & designer
PACE：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Decoration & playfulness
PACE：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Streetwear
PACE：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Trends & youth culture
PACE：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Sporty & sportswear
PACE：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand
Outdoor & functional
PACE：Relative prominence within the brand
Gentle Monster：Relative prominence within the brand

Basic information

Field
PACE
Gentle Monster
Country Brazil South Korea
Founded 2017 2011
Category Clothing Eyewear
Other categories — Accessories Art projects

— indicates information that is not available.

Brand profiles

Brand lines

PACE

  • DT2

    PACE’s ABOUT page presents DT2 as a sportswear division newly established by the brand. While the ma...

    View more

Gentle Monster

Collaborations

PACE

No information is available.

Gentle Monster

  • 2025-03-05

    Maison Margiela

    In March 2025, the third collaboration expanded the collection to 20 styles in total (8 sunglasses + 12 optical styles), carrying over signature details such as white stitching.

  • 2022-05-05

    Moncler

    The collaboration was announced in September 2021. An eyewear capsule themed around “SWIPE” (4 styles) was released in May 2022 and also featured UV protection.

  • 2019-05-07

    Fendi

    The eyewear line “GENTLE FENDI” was presented as a co-branded offering, with a limited release of two styles of unisex sunglasses featuring FF motifs.

Gentle Monster collaborations

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