Fashion brand directory szu
Page language: English

Add vs grounds: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Add Swap brands

Add

Italy Founded 1999

Minimal & basics · Polished & dressy · Outdoor & functional

grounds

Japan Founded 2019

Decoration & playfulness · Avant-garde & designer · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    grounds shows a stronger emphasis

  • Minimal & basics

    Add shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Add (solid line, circles)
  • grounds (dashed line, squares)
Traits of Add and grounds, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Add
  • grounds
Minimal & basics
Add：Relative prominence within the brand
grounds：Relative prominence within the brand
Polished & dressy
Add：Relative prominence within the brand
grounds：Relative prominence within the brand
Luxury & heritage
Add：Relative prominence within the brand
grounds：Relative prominence within the brand
Avant-garde & designer
Add：Relative prominence within the brand
grounds：Relative prominence within the brand
Decoration & playfulness
Add：Relative prominence within the brand
grounds：Relative prominence within the brand
Streetwear
Add：Relative prominence within the brand
grounds：Relative prominence within the brand
Trends & youth culture
Add：Relative prominence within the brand
grounds：Relative prominence within the brand
Sporty & sportswear
Add：Relative prominence within the brand
grounds：Relative prominence within the brand
Outdoor & functional
Add：Relative prominence within the brand
grounds：Relative prominence within the brand

Basic information

Field
Add
grounds
Country Italy Japan
Founded 1999 2019
Category Clothing Footwear
Other categories — Clothing Bags Art projects

— indicates information that is not available.

Brand profiles

Collaborations

Add

No information is available.

grounds

  • 2026-01-01

    SCULPTURE

    Unveiled at the 2025 Bangkok POP-UP. The JEWELRY×SCULPTURE collaboration shoes are scheduled for release in Japan in January 2026.

  • 2025-12-12

    HELL BLAU

    The MOOPIE × HELL BLAU collaboration came together in December 2025. It was available through HELL BLAU’s official online store and physical stores.

  • 2025-10-18

    Heaven Tanudiredja

    In October 2025, the third collaboration featured a range of variations, including MOOPIE/BABY JEWELRY shoes and BEAR BAG.

  • 2025-09-27

    Sinéad O’Dwyer

    A boot style based on MOOPIE for Fall/Winter 2025. The second collaboration with Sinéad O’Dwyer is scheduled for release on September 27.

  • 2025-09-27

    Meryll Rogge

    2025 Fall/Winter boots featuring a BABY JEWELRY sole and inspired by Fair Isle knits. Debuted at Paris Fashion Week and released on September 27.

  • 2025-07-26

    8ON8

    A collaboration commemorating the 8th anniversary in 2025. Two styles featuring JEWELRY soles and candy motifs will be released on a limited basis starting July 26.

grounds collaborations

Brands similar to Add

View all

Brands similar to grounds

View all