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GU vs CLOT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

CLOT

Hong Kong SAR China Founded 2003

Trends & youth culture · Streetwear · Decoration & playfulness

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    CLOT shows a stronger emphasis

  • Avant-garde & designer

    CLOT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • CLOT (dashed line, squares)
Traits of GU and CLOT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • CLOT
Minimal & basics
GU：Relative prominence within the brand
CLOT：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
CLOT：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
CLOT：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
CLOT：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
CLOT：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
CLOT：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
CLOT：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
CLOT：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
CLOT：Relative prominence within the brand

Basic information

Field
GU
CLOT
Country Japan Hong Kong SAR China
Founded 2006 2003
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Bags Accessories Footwear Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

CLOT

  • CLOTTEE

    A diffusion line developed by CLOT to extend the brand’s “East-meets-West” context to the next gener...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

CLOT

  • 2025-12-20

    COACH

    CLOT and COACH collaborated on an “East Meets West” theme. Apparel, bags, accessories, and home goods were offered primarily through JUICE.

  • 2025-11-28

    NEIGHBORHOOD

    A joint project with Hong Kong-based CLOT, documented in 2025. Graphics and logos from both brands appear on distressed denim jackets and pants, as well as a bandana-patterned reversible jacket.

  • 2023-03-30

    Timberland

    A collaboration with CLOT for Future73, Timberland’s 50th-anniversary initiative. It featured an apparel capsule reflecting the East Meets West philosophy and a Timberloop-designed Premium 6-Inch Boot.

  • 2021-10-21

    #FR2

    In October 2021, announced a capsule featuring the anti-discrimination message “Racism kills” with CLOT. It included T-shirts, hoodies, caps, and more.

  • 2021-05-29

    Dr. Martens

    The 1461 “cultural remix” model was released, making iconic use of red and blending Chinese design.

  • 2018-07-21

    SUICOKE

    In July 2018, the OLAS-CLTab model featuring CLOT's Alienegra Desert Camo was released. It is characterized by a Vibram sole and a camouflage pattern.

CLOT collaborations

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