Fashion brand directory szu
Page language: English

GU vs FRGMT: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

FRGMT

Japan Founded 2003

Streetwear · Minimal & basics · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Streetwear

    FRGMT shows a stronger emphasis

  • Avant-garde & designer

    FRGMT shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • FRGMT (dashed line, squares)
Traits of GU and FRGMT, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • FRGMT
Minimal & basics
GU：Relative prominence within the brand
FRGMT：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
FRGMT：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
FRGMT：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
FRGMT：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
FRGMT：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
FRGMT：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
FRGMT：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
FRGMT：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
FRGMT：Relative prominence within the brand

Basic information

Field
GU
FRGMT
Country Japan Japan
Founded 2006 2003
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

FRGMT

  • 2024-01-04

    Fendi

    As part of Friends of Fendi, FENDI × FRGMT was launched. Centered on “FF Fragment” in the context of FRGMT, the offering was extended to bags, RTW, and accessories for sale.

FRGMT collaborations

Brands similar to GU

View all

Brands similar to FRGMT

View all