GU
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven ite...
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GU vs SUNDEK: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: GU
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Trends & youth culture · Polished & dressy · Minimal & basics
Sporty & sportswear · Outdoor & functional · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Sporty & sportswear
SUNDEK shows a stronger emphasis
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Outdoor & functional
SUNDEK shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- GU (solid line, circles)
- SUNDEK (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United States |
| Founded | 2006 | 1958 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | Bags Accessories Footwear |
— indicates information that is not available.
Brand profiles
SUNDEK
SUNDEK is a surfwear and beachwear brand founded in San Francisco, U.S., in 1958. During the 1960s, it spread from California to Hawaii and the U.S. East Coast, and became an iconic presence with its Rainbow Boardshorts in 1972. Today, it o...
Brand lines
Collaborations
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FRUIT OF THE LOOM
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BEAMS
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MAISON SPECIAL
The brands share connections to youth culture and refined everyday staples.
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O'Neill
The brands share connections to subcultures and interest in archival pieces.
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Billabong
The brands share connections to subcultures and spring and summer styles.
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Starter
The brands share distinctive designs and connections to subcultures.
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Lacoste
The brands share interest in archival pieces and spring and summer styles.
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HUF
The brands share distinctive designs and interest in archival pieces.
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Kangol
The brands share connections to subcultures and interest in archival pieces.
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PUMA
The brands share distinctive designs and interest in archival pieces.
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La Martina
The brands share distinctive designs and sports influences.
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dime
The brands share distinctive designs and original design.
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Le Coq Sportif
The brands share distinctive designs and sports influences.
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Gramicci
The brands share distinctive designs and interest in archival pieces.
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FAIRTEX
The brands share distinctive designs and connections to subcultures.