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THREE vs HYKE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: THREE Swap brands

THREE

Japan Founded 2009

Minimal & basics · Polished & dressy

HYKE

Japan Founded 2013

Outdoor & functional · Minimal & basics · Polished & dressy

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Outdoor & functional

    HYKE shows a stronger emphasis

  • Avant-garde & designer

    HYKE shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • THREE (solid line, circles)
  • HYKE (dashed line, squares)
Traits of THREE and HYKE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • THREE
  • HYKE
Minimal & basics
THREE：Relative prominence within the brand
HYKE：Relative prominence within the brand
Polished & dressy
THREE：Relative prominence within the brand
HYKE：Relative prominence within the brand
Luxury & heritage
THREE：Relative prominence within the brand
HYKE：Relative prominence within the brand
Avant-garde & designer
THREE：Relative prominence within the brand
HYKE：Relative prominence within the brand
Decoration & playfulness
THREE：Relative prominence within the brand
HYKE：Relative prominence within the brand
Streetwear
THREE：Relative prominence within the brand
HYKE：Relative prominence within the brand
Trends & youth culture
THREE：Relative prominence within the brand
HYKE：Relative prominence within the brand
Sporty & sportswear
THREE：Relative prominence within the brand
HYKE：Relative prominence within the brand
Outdoor & functional
THREE：Relative prominence within the brand
HYKE：Relative prominence within the brand

Basic information

Field
THREE
HYKE
Country Japan Japan
Founded 2009 2013
Category Beauty and cosmetics Clothing
Other categories Fragrance Bags Accessories Footwear Eyewear Fragrance

— indicates information that is not available.

Brand profiles

Brand lines

THREE

HYKE

No information is available.

Collaborations

THREE

  • 2021-03-31

    HYKE

    In March 2021, their first collaboration with THREE saw the release of room fragrances made with 100% essential oils, aroma stones, and more.

THREE collaborations

HYKE

  • 2025-12-12

    PORTER

    The PORTER × HYKE collaboration returns on December 12, 2025, for the first time in approximately five seasons, and is scheduled to launch as FW2025.

  • 2025-11-21

    E5 eyevan

    E5 eyevan × HYKE’s EH-1 eyewear was released on November 21, 2025. The release date was also stated on the official collaboration page.

  • 2025-11-07

    BEAUTIFUL SHOES

    The TIROLEAN SHOES FAUX SHEARLING model was also released on November 7, 2025.

  • 2025-10-08

    The North Face

    October 8, 2025, is the release date for TNFH's final season (FW2025).

  • 2025-07-30

    END CUSTOM JEWELLERS

    On July 30, 2025, END CUSTOM JEWELLERS × HYKE released a jewelry collection including rings, cuffs, necklaces, and more.

  • 2025-04-04

    PPACO

    The second installment, “LUX-2 HYKE Edition,” is scheduled for release on April 4, 2025.

HYKE collaborations

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