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PHI vs HYSTERIC GLAMOUR: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PHI Swap brands

PHI

Sweden Founded 2018

Polished & dressy · Minimal & basics

HYSTERIC GLAMOUR

Japan Founded 1984

Decoration & playfulness · Streetwear · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    HYSTERIC GLAMOUR shows a stronger emphasis

  • Streetwear

    HYSTERIC GLAMOUR shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PHI (solid line, circles)
  • HYSTERIC GLAMOUR (dashed line, squares)
Traits of PHI and HYSTERIC GLAMOUR, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PHI
  • HYSTERIC GLAMOUR
Minimal & basics
PHI：Relative prominence within the brand
HYSTERIC GLAMOUR：Relative prominence within the brand
Polished & dressy
PHI：Relative prominence within the brand
HYSTERIC GLAMOUR：Relative prominence within the brand
Luxury & heritage
PHI：Relative prominence within the brand
HYSTERIC GLAMOUR：Relative prominence within the brand
Avant-garde & designer
PHI：Relative prominence within the brand
HYSTERIC GLAMOUR：Relative prominence within the brand
Decoration & playfulness
PHI：Relative prominence within the brand
HYSTERIC GLAMOUR：Relative prominence within the brand
Streetwear
PHI：Relative prominence within the brand
HYSTERIC GLAMOUR：Relative prominence within the brand
Trends & youth culture
PHI：Relative prominence within the brand
HYSTERIC GLAMOUR：Relative prominence within the brand
Sporty & sportswear
PHI：Relative prominence within the brand
HYSTERIC GLAMOUR：Relative prominence within the brand
Outdoor & functional
PHI：Relative prominence within the brand
HYSTERIC GLAMOUR：Relative prominence within the brand

Basic information

Field
PHI
HYSTERIC GLAMOUR
Country Sweden Japan
Founded 2018 1984
Category Clothing Clothing
Other categories — Bags Accessories Footwear Eyewear Watches Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Brand lines

PHI

No information is available.

HYSTERIC GLAMOUR

  • HYSTERIC MINI

    HYSTERIC MINI is an official children's clothing line that branched off from HYSTERIC GLAMOUR in 198...

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  • MY FIRST HYSTERIC

    MY FIRST HYSTERIC is a dedicated label for newborns (NEW BORN), produced by HYSTERIC MINI. Its mater...

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  • JOEY HYSTERIC

    JOEY HYSTERIC is a kids’ derivative line associated with HYSTERIC GLAMOUR, characterized by designs ...

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  • HYSTERICS

    HYSTERICS is a high-end derivative line within HYSTERIC GLAMOUR’s womenswear segment. Launched in th...

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  • THEE HYSTERIC XXX

    THEE HYSTERIC XXX is HYSTERIC GLAMOUR’s upper-tier, high-end menswear line. Introduced in the early ...

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Collaborations

PHI

No information is available.

HYSTERIC GLAMOUR

  • 2025-12-13

    GDC

    A collaboration capsule by HYSTERIC GLAMOUR and GDC, offered in multiple styles including BOA jackets, stadium jumpers, M-65s, knitwear and hoodies, long-sleeve tees and T-shirts, denim, and satin slacks. Released on 12/13.

  • 2024-11-06

    Yohji Yamamoto

    The second collaboration between WILDSIDE and HYSTERIC GLAMOUR, with releases focused primarily on T-shirts and headwear.

  • 2018-11

    PORTER

    Around November 2018, PORTER collaborated with HYSTERIC GLAMOUR on a graphic capsule. The collection can be described as incorporating graphics characteristic of the brand into bags.

  • 2017-09-14

    Supreme

    On September 14, 2017, a FW17 collaboration with HYSTERIC GLAMOUR was announced. Apparel such as an N-3B parka, as well as miscellaneous goods including bedding and mugs, were also featured.

  • 2013-10-26

    MIHARA YASUHIRO

    In 2013, a capsule collection of apparel and shoes combining MIHARA’s “explosion mark” and HG’s iconic graphics was launched.

HYSTERIC GLAMOUR collaborations

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