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kolor vs VRAI: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: kolor Swap brands

kolor

Japan Founded 2004

Avant-garde & designer · Decoration & playfulness · Sporty & sportswear

VRAI

United States Founded 2014

Minimal & basics · Polished & dressy · Trends & youth culture

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    kolor shows a stronger emphasis

  • Avant-garde & designer

    kolor shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • kolor (solid line, circles)
  • VRAI (dashed line, squares)
Traits of kolor and VRAI, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • kolor
  • VRAI
Minimal & basics
kolor：Relative prominence within the brand
VRAI：Relative prominence within the brand
Polished & dressy
kolor：Relative prominence within the brand
VRAI：Relative prominence within the brand
Luxury & heritage
kolor：Relative prominence within the brand
VRAI：Relative prominence within the brand
Avant-garde & designer
kolor：Relative prominence within the brand
VRAI：Relative prominence within the brand
Decoration & playfulness
kolor：Relative prominence within the brand
VRAI：Relative prominence within the brand
Streetwear
kolor：Relative prominence within the brand
VRAI：Relative prominence within the brand
Trends & youth culture
kolor：Relative prominence within the brand
VRAI：Relative prominence within the brand
Sporty & sportswear
kolor：Relative prominence within the brand
VRAI：Relative prominence within the brand
Outdoor & functional
kolor：Relative prominence within the brand
VRAI：Relative prominence within the brand

Basic information

Field
kolor
VRAI
Country Japan United States
Founded 2004 2014
Category Clothing Accessories
Other categories Bags Accessories Footwear —

— indicates information that is not available.

Brand profiles

Brand lines

kolor

  • kolor BEACON

    kolor BEACON is a menswear-focused sub-line that emerged from kolor, led by Junichi Abe, and launche...

    View more

VRAI

No information is available.

Collaborations

kolor

  • 2025-12-10

    Champion

    In December 2025, the brand released three styles based on REVERSE WEAVE® (a crewneck, a hoodie, and pants) in its first collaboration with Champion. Bold prints are a defining feature.

  • 2021-01-09

    UNDERCOVER

    For UNDERCOVER’s 30th anniversary, five brands reinterpreted its classic leather-sleeve down jacket. kolor provided an adapted model. Released in January 2021.

  • 2020-08-29

    LOOPWHEELER

    Collaboration sweatshirts went on sale exclusively at kolor stores starting August 29, 2020. They feature retro katakana logos of both brands and name-tag-style graphics.

  • 2020-05-29

    New Era

    In 2020, a kolor collaboration cap was released in limited quantities as part of a special-order project for District UNITED ARROWS’ 20th anniversary. Special embroidery is a key feature.

  • 2020-05-29

    District UNITED ARROWS

    A special-order project commemorating the 20th anniversary of District UNITED ARROWS. A kolor × New Era cap was released.

  • 2019-11-22

    PORTER

    To commemorate the opening of the new Shibuya PARCO store in 2019, a limited release of the first collaboration model, “Helmet Bag Mini,” was made with PORTER.

kolor collaborations

VRAI

  • 2021-09-13

    Givenchy

    A joint high jewelry collaboration between VRAI and Givenchy Haute Couture. The G-Chain bracelet (diamonds × recycled gold) was specially made and worn at the Met Gala 2021 event.

VRAI collaborations

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