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Devoa vs Lacoste: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: Devoa Swap brands

Devoa

Japan Founded 2005

Sporty & sportswear · Avant-garde & designer · Minimal & basics

Lacoste

France Founded 1933

Sporty & sportswear · Polished & dressy · Streetwear

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Avant-garde & designer

    Devoa shows a stronger emphasis

  • Sporty & sportswear

    Lacoste shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • Devoa (solid line, circles)
  • Lacoste (dashed line, squares)
Traits of Devoa and Lacoste, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • Devoa
  • Lacoste
Minimal & basics
Devoa：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Polished & dressy
Devoa：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Luxury & heritage
Devoa：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Avant-garde & designer
Devoa：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Decoration & playfulness
Devoa：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Streetwear
Devoa：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Trends & youth culture
Devoa：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Sporty & sportswear
Devoa：Relative prominence within the brand
Lacoste：Relative prominence within the brand
Outdoor & functional
Devoa：Relative prominence within the brand
Lacoste：Relative prominence within the brand

Basic information

Field
Devoa
Lacoste
Country Japan France
Founded 2005 1933
Category Clothing Clothing
Other categories Bags Accessories Footwear Bags Accessories Footwear Eyewear Watches Fragrance Beauty and cosmetics Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

Devoa

No information is available.

Lacoste

  • LACOSTE L!VE

    The 2009 line for younger consumers, “LACOSTE RED!”, was reorganized in 2010 into the more clearly d...

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  • LACOSTE SPORT

    Within LACOSTE, Lacoste Sport is positioned as a line covering the technical segment intended for co...

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  • LACOSTE RED!

    At LACOSTE’s Spring/Summer 2009 runway show, Red! debuted as a separate line for younger consumers. ...

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Collaborations

Devoa

No information is available.

Lacoste

  • 2026-04-14

    FREAK'S STORE

    FREAK’S STORE commissioned an exclusive version of a LACOSTE crew-neck T-shirt. It uses material with moisture-absorbing and contact-cooling properties, and features a hem drawcord that allows the silhouette to be adjusted. The green drawcord was also announced as a distinctive feature.

  • 2023-09-27

    COMME des GARÇONS

    In 2023, the first collaboration with CDG SHIRT. The FW23 collection was unveiled, including shirts and cut-and-sew pieces featuring enlarged and multiple crocodile logos.

  • 2022-06-08

    A.P.C.

    In 2022, A.P.C. × Lacoste (INTERACTION #14) created a sporty capsule featuring collaborative logos, windbreakers, denim totes, and more.

  • 2017-03-16

    Supreme

    A collaboration with Lacoste on March 16, 2017. A range of spring-ready items, including sporty tracksuits, Harrington jackets, caps, and more.

  • BEAMS

    A special-order LACOSTE × BEAMS GOLF mock-neck shirt featuring a pique panel stripe design, released in early March 2025.

Lacoste collaborations

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