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PHI vs LIDNM: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: PHI Swap brands

PHI

Sweden Founded 2018

Polished & dressy · Minimal & basics

LIDNM

Japan Founded 2017

Minimal & basics · Polished & dressy · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Trends & youth culture

    LIDNM shows a stronger emphasis

  • Minimal & basics

    LIDNM shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • PHI (solid line, circles)
  • LIDNM (dashed line, squares)
Traits of PHI and LIDNM, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • PHI
  • LIDNM
Minimal & basics
PHI：Relative prominence within the brand
LIDNM：Relative prominence within the brand
Polished & dressy
PHI：Relative prominence within the brand
LIDNM：Relative prominence within the brand
Luxury & heritage
PHI：Relative prominence within the brand
LIDNM：Relative prominence within the brand
Avant-garde & designer
PHI：Relative prominence within the brand
LIDNM：Relative prominence within the brand
Decoration & playfulness
PHI：Relative prominence within the brand
LIDNM：Relative prominence within the brand
Streetwear
PHI：Relative prominence within the brand
LIDNM：Relative prominence within the brand
Trends & youth culture
PHI：Relative prominence within the brand
LIDNM：Relative prominence within the brand
Sporty & sportswear
PHI：Relative prominence within the brand
LIDNM：Relative prominence within the brand
Outdoor & functional
PHI：Relative prominence within the brand
LIDNM：Relative prominence within the brand

Basic information

Field
PHI
LIDNM
Country Sweden Japan
Founded 2018 2017
Category Clothing Clothing
Other categories — Accessories Fragrance Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

PHI

No information is available.

LIDNM

  • WYM LIDNM

    A diffusion line launched in Spring/Summer 2020 (20SS) to extend LIDNM’s design filter into simpler,...

    View more
  • Llife

    Derived from LIDNM, Llife is a line focused on the areas surrounding dress, presented as an “ESSENTI...

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Collaborations

PHI

No information is available.

LIDNM

  • 2021-01-08

    ATTACHMENT

    A collaborative collection by WYM LIDNM and ATTACHMENT. The lineup includes the IRREGULAR SLEEVE RELAX PO, LOOSE TAPERED PANTS, NO COLLAR ZIP BLOUSON, and WIDE BOX CHESTER COAT, among other items. Limited-quantity made-to-order sales have begun on ZOZOTOWN.

  • 2018-07-28

    Dickies

    LIDNM and Dickies’ first exclusive pants collaboration. The tapered silhouette features an easy-fit waist, with exclusive details including white stitching and an inner logo.

LIDNM collaborations

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