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THREE vs LILY BROWN: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: THREE Swap brands

THREE

Japan Founded 2009

Minimal & basics · Polished & dressy

LILY BROWN

Japan Founded 2011

Decoration & playfulness · Trends & youth culture · Polished & dressy

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Decoration & playfulness

    LILY BROWN shows a stronger emphasis

  • Minimal & basics

    THREE shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • THREE (solid line, circles)
  • LILY BROWN (dashed line, squares)
Traits of THREE and LILY BROWN, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • THREE
  • LILY BROWN
Minimal & basics
THREE：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Polished & dressy
THREE：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Luxury & heritage
THREE：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Avant-garde & designer
THREE：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Decoration & playfulness
THREE：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Streetwear
THREE：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Trends & youth culture
THREE：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Sporty & sportswear
THREE：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand
Outdoor & functional
THREE：Relative prominence within the brand
LILY BROWN：Relative prominence within the brand

Basic information

Field
THREE
LILY BROWN
Country Japan Japan
Founded 2009 2011
Category Beauty and cosmetics Clothing
Other categories Fragrance Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

THREE

LILY BROWN

  • LILY BROWN Lingerie

    A spin-off line launched by LILY BROWN in April 2022 as the brand’s first lingerie line. While carry...

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  • L.B CANDY STOCK

    Launched by LILY BROWN as a new line on its third anniversary, this derivative line is centered on e...

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  • L.B DAILY STOCK

    Launched by LILY BROWN as a new line to mark its third anniversary, this offshoot line aims to trans...

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Collaborations

THREE

  • 2021-03-31

    HYKE

    In March 2021, their first collaboration with THREE saw the release of room fragrances made with 100% essential oils, aroma stones, and more.

THREE collaborations

LILY BROWN

  • 2025-09-25

    Anna Sui

    The second collaboration between LILY BROWN and Anna Sui. Announced and released in September 2025, it features a 2025 AW capsule collection with 16 styles.

LILY BROWN collaborations

Brands similar to LILY BROWN

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