PHI
PHI is a knitwear-focused fashion brand founded in Sweden in 2018 by Camilla Modin Djanaieff. It mainly offers sweaters and accessories made from organic and recycled wool and cashmere, and is guided by a concept of harmony based on the gol...
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PHI vs MASSES: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: PHI
Swap brands
Polished & dressy · Minimal & basics
Streetwear · Trends & youth culture · Decoration & playfulness
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Streetwear
MASSES shows a stronger emphasis
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Polished & dressy
PHI shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- PHI (solid line, circles)
- MASSES (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | Japan |
| Founded | 2018 | 2018 |
| Category | Clothing | Clothing |
| Other categories | — | Accessories |
— indicates information that is not available.
Brand profiles
MASSES
MASSES is a street fashion brand launched in Tokyo in 2018 by Shogo Tsuruoka and Kanji Maehara, former members of TENDERLOIN’s crew. With its flagship store in Nakameguro, it offers clothing and accessories centered on textiles and graphics...
Collaborations
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