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On vs ALPHA STYLE: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

ALPHA STYLE

Hong Kong SAR China Founded 2017

Streetwear · Trends & youth culture · Outdoor & functional

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Minimal & basics

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • ALPHA STYLE (dashed line, squares)
Traits of On and ALPHA STYLE, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • ALPHA STYLE
Minimal & basics
On：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
ALPHA STYLE：Relative prominence within the brand

Basic information

Field
On
ALPHA STYLE
Country Switzerland Hong Kong SAR China
Founded 2010 2017
Category Footwear Clothing
Other categories Clothing Accessories —

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

ALPHA STYLE

  • AlphaStyle / The KUDUs

    AlphaStyle / The KUDUs is a specialized collection centered on puffers (down jackets), categorized o...

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  • United Society

    United Society is a core/sub-line officially presented by AlphaStyle, focusing on versatile essentia...

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  • APEX

    APEX (APEX Puffer Collection) is a technically oriented outerwear line whose design emphasizes weath...

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Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

ALPHA STYLE

No information is available.

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