Fashion brand directory szu
Page language: English

On vs BOSS: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

BOSS

Germany Founded 1970

Sporty & sportswear · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.

Different traits

  • Outdoor & functional

    On shows a stronger emphasis

  • Sporty & sportswear

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • BOSS (dashed line, squares)
Traits of On and BOSS, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • BOSS
Minimal & basics
On：Relative prominence within the brand
BOSS：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
BOSS：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
BOSS：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
BOSS：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
BOSS：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
BOSS：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
BOSS：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
BOSS：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
BOSS：Relative prominence within the brand

Basic information

Field
On
BOSS
Country Switzerland Germany
Founded 2010 1970
Category Footwear Clothing
Other categories Clothing Accessories Bags Accessories Footwear Eyewear Watches Fragrance Wallets

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

BOSS

  • BOSS GREEN

    BOSS GREEN was reorganized from BOSS Golf, which began in 1997. Since 2003, it has offered sporty ev...

    View more

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

BOSS

  • 2023-06-09

    ASICS

    ASICS described the collaboration with BOSS as its “first BOSS collaboration.” On June 9, 2023, it released GEL-RESOLUTION 9 as a limited edition, incorporating a design for Matteo Berrettini.

BOSS collaborations

Brands similar to On

View all

Brands similar to BOSS

View all