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On vs Kero: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Kero

Sweden Founded 1929

Outdoor & functional · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Outdoor & functional.

Different traits

  • Sporty & sportswear

    On shows a stronger emphasis

  • Trends & youth culture

    On shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • On (solid line, circles)
  • Kero (dashed line, squares)
Traits of On and Kero, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Kero
Minimal & basics
On：Relative prominence within the brand
Kero：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Kero：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Kero：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Kero：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Kero：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Kero：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Kero：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Kero：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Kero：Relative prominence within the brand

Basic information

Field
On
Kero
Country Switzerland Sweden
Founded 2010 1929
Category Footwear Textiles and material technology
Other categories Clothing Accessories Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Kero

  • 2022-10-13

    Acne Studios

    First collaboration with Swedish heritage brand Kero. Sámi-origin “beak” boots and mules were revived in an Acne context.

Kero collaborations

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