On
On is a sports brand founded in Zurich, Switzerland, in 2010 by former triathlete Olivier Bernhard, David Allemann, and Caspar Coppetti. It offers premium footwear, performance apparel, and accessories, with a focus on running. Its innovati...
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On vs Le Gramme: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: On
Swap brands
Sporty & sportswear · Outdoor & functional · Trends & youth culture
Minimal & basics · Polished & dressy · Luxury & heritage
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Sporty & sportswear
On shows a stronger emphasis
-
Outdoor & functional
On shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- On (solid line, circles)
- Le Gramme (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Switzerland | France |
| Founded | 2010 | 2013 |
| Category | Footwear | Accessories |
| Other categories | Clothing Accessories | — |
— indicates information that is not available.
Brand profiles
Le Gramme
Le Gramme is a French men's jewelry brand based in Paris, initiated in 2012 by Erwan Le Louër and Adrien Messié and launched in 2013. Each item is named after its weight in grams. Its approach centers on minimalist forms, clarity through re...
Collaborations
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