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On vs Tretorn: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: On Swap brands

On

Switzerland Founded 2010

Sporty & sportswear · Outdoor & functional · Trends & youth culture

Tretorn

Sweden Founded 1891

Outdoor & functional · Sporty & sportswear · Minimal & basics

Similarities and differences

Shared traits

  • Both brands show traits of Polished & dressy.
  • Both brands show traits of Minimal & basics.

Different traits

  • Trends & youth culture

    On shows a stronger emphasis

  • Sporty & sportswear

    On shows a stronger emphasis

Trait comparison

  • On (solid line, circles)
  • Tretorn (dashed line, squares)
Traits of On and Tretorn, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • On
  • Tretorn
Minimal & basics
On：Relative prominence within the brand
Tretorn：Relative prominence within the brand
Polished & dressy
On：Relative prominence within the brand
Tretorn：Relative prominence within the brand
Luxury & heritage
On：Relative prominence within the brand
Tretorn：Relative prominence within the brand
Avant-garde & designer
On：Relative prominence within the brand
Tretorn：Relative prominence within the brand
Decoration & playfulness
On：Relative prominence within the brand
Tretorn：Relative prominence within the brand
Streetwear
On：Relative prominence within the brand
Tretorn：Relative prominence within the brand
Trends & youth culture
On：Relative prominence within the brand
Tretorn：Relative prominence within the brand
Sporty & sportswear
On：Relative prominence within the brand
Tretorn：Relative prominence within the brand
Outdoor & functional
On：Relative prominence within the brand
Tretorn：Relative prominence within the brand

Basic information

Field
On
Tretorn
Country Switzerland Sweden
Founded 2010 1891
Category Footwear Footwear
Other categories Clothing Accessories Clothing Bags Lifestyle products

— indicates information that is not available.

Brand profiles

Brand lines

On

No information is available.

Tretorn

  • Tretorn Nylite

    Tretorn Nylite is a staple line originating in the tennis shoes Tretorn introduced in 1967, with a h...

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  • Tretorn Wings

    Tretorn Wings is the name of a collection introduced in 1969 for sailing and rainwear. Centered on r...

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  • Tretorn Sarek

    Tretorn Sarek is a classic line for hiking and trekking, introduced in 1972. That same year, Sarek (...

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Collaborations

On

  • 2025-10-16

    LOEWE

    FW25 collaboration. The two brands released Cloudsolo, the first shoe they co-designed. They also offered performance wear for urban living.

On collaborations

Tretorn

  • 2009-05-05

    Acne Studios

    The final collaboration between Tretorn and Acne Jeans, in 2009, included the canvas high-top “Stroll” model. White canvas sneakers were a defining feature.

Tretorn collaborations

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