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SHIPS vs Kero: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: SHIPS Swap brands

SHIPS

Japan Founded 1975

Polished & dressy · Minimal & basics · Outdoor & functional

Kero

Sweden Founded 1929

Outdoor & functional · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Outdoor & functional

    Kero shows a stronger emphasis

  • Minimal & basics

    SHIPS shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • SHIPS (solid line, circles)
  • Kero (dashed line, squares)
Traits of SHIPS and Kero, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • SHIPS
  • Kero
Minimal & basics
SHIPS：Relative prominence within the brand
Kero：Relative prominence within the brand
Polished & dressy
SHIPS：Relative prominence within the brand
Kero：Relative prominence within the brand
Luxury & heritage
SHIPS：Relative prominence within the brand
Kero：Relative prominence within the brand
Avant-garde & designer
SHIPS：Relative prominence within the brand
Kero：Relative prominence within the brand
Decoration & playfulness
SHIPS：Relative prominence within the brand
Kero：Relative prominence within the brand
Streetwear
SHIPS：Relative prominence within the brand
Kero：Relative prominence within the brand
Trends & youth culture
SHIPS：Relative prominence within the brand
Kero：Relative prominence within the brand
Sporty & sportswear
SHIPS：Relative prominence within the brand
Kero：Relative prominence within the brand
Outdoor & functional
SHIPS：Relative prominence within the brand
Kero：Relative prominence within the brand

Basic information

Field
SHIPS
Kero
Country Japan Sweden
Founded 1975 1929
Category Clothing Textiles and material technology
Other categories Bags Accessories Footwear Watches Beauty and cosmetics Lifestyle products Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Brand lines

SHIPS

  • SHIPS for women

    A core line within SHIPS’ label system, specializing in womenswear. Centered on basic elements, it p...

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  • SHIPS Primary Navy Label

    A derivative label of SHIPS in the women’s segment, proposing “basics in progress” based on traditio...

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  • SHIPS any

    A separate label derived from SHIPS, built around the theme “anyone, anywhere, anytime” (clothing th...

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  • SHIPS any Standard

    A derivative line within SHIPS any that groups wardrobe staples forming the foundation of a wardrobe...

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  • SHIPS KIDS

    A kids’ line derived from SHIPS, originating from the idea of “wanting our children to wear the clot...

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  • SHIPS Colors

    A derivative label based on SHIPS’ concept, “STYLISH STANDARD,” comprising original items ranging fr...

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  • SHIPS Days

    A line derived from SHIPS’ lifestyle offering, focusing on lounge wear, sleepwear, and living and ba...

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  • SHIPS Days WHITE LABEL

    A derivative line presented separately within SHIPS Days as “WHITE LABEL,” offering daily items suit...

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  • SHIPS Days STANDARD

    “SHIPS Days STANDARD,” derived from SHIPS Days, was introduced as a label that brought together ever...

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  • SHIPS JET BLUE

    A men’s line derived from SHIPS, whose reorganization was announced around the concept “SONS OF STYL...

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Kero

No information is available.

Collaborations

SHIPS

  • 2025-11-05

    Barbour

    Released on November 5, 2025. A model based on OS BEDALE, featuring a crazy-pattern lining, silver zips, and other modifications to mark the 50th anniversary.

SHIPS collaborations

Kero

  • 2022-10-13

    Acne Studios

    First collaboration with Swedish heritage brand Kero. Sámi-origin “beak” boots and mules were revived in an Acne context.

Kero collaborations

Brands similar to SHIPS

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